Advertisement

Australia Day BBQ Grille

Agency Network: 
Published/Aired: 
February 2013
Jeep Print Ad -  Australia Day BBQ Grille

Description

Print advertisement created by Cummins, Australia for Jeep, within the category: Automotive.

Caption

Happy Australia Day.
Jeep. Don't hold back.

Advertising Agency: CumminsRoss, Melbourne, Australia
Chief Creative Officer: Sean Cummins
Executive Creative Director: Jason Ross
Creatives: Aaron Lipson, Chris Ellis, Jake McClennan
Photographer: Stuart Crossett
Log in or register to post comments
ankitadv's picture

nice

ankitadv
Activity Score 818
GrumpyArtDirector's picture

Looks like another iteration of this http://behance.vo.llnwd.net/profiles10/480825/projects/1557005/c1e5049...

Not really a bad thing, since it's the same brand (although not the same agency), but not extremely original.

GrumpyArtDirector
Activity Score 858
Art Director
bate_palmas's picture

Cool!

bate_palmas
Activity Score 1479
kleenex's picture

not bad.

kleenex
Activity Score 53358
Web Designer/Developer
D.B.'s picture

Instant recognition of the distinctive grille, clever ad to promote the brand

D.B.
Activity Score 66
ssmith's picture

Bit of a silly ad. Only Jeep owners would recognise the message (and there would be quite a few Jeep Owners who have no idea about their grill) so 90% of the population would have a 'What the heck!' reaction and move on.

ssmith
Activity Score 2
Marketing Manager
Advertisement
Advertisement
Advertisement