Description
Print advertisement created by Cummins, Australia for Jeep, within the category: Automotive.
Caption
Happy Australia Day.
Jeep. Don't hold back.
Advertising Agency: CumminsRoss, Melbourne, Australia
Chief Creative Officer: Sean Cummins
Executive Creative Director: Jason Ross
Creatives: Aaron Lipson, Chris Ellis, Jake McClennan
Photographer: Stuart Crossett
Chief Creative Officer: Sean Cummins
Executive Creative Director: Jason Ross
Creatives: Aaron Lipson, Chris Ellis, Jake McClennan
Photographer: Stuart Crossett
Feb 21, 2013 - 4:45GrumpyArtDirector
Looks like another iteration of this http://behance.vo.llnwd.net/profiles10/480825/projects/1557005/c1e5049...
Not really a bad thing, since it's the same brand (although not the same agency), but not extremely original.
Art Director
Feb 21, 2013 - 21:09D.B.
Instant recognition of the distinctive grille, clever ad to promote the brand
Administrative |
Mar 09, 2013 - 17:47ssmith
Bit of a silly ad. Only Jeep owners would recognise the message (and there would be quite a few Jeep Owners who have no idea about their grill) so 90% of the population would have a 'What the heck!' reaction and move on.
Marketing Manager
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