To address an urban target group, interested in music, art and culture, but stressed by the noise level of a busy city environment, we created a piece of advertising that doesn’t look like advertising but like a piece of art. Our three motifs “garden”, “kids” and “household” were designed to match typical sources of noise in our urban audience’s everyday life. With our still life look we created an even bigger impact, communicating the product benefit and the high quality of JBL’s noise-cancelling headphones through real-life sources of noise, turned into still life art.
Print advertisement created by Philipp und Keuntje, Germany for JBL, within the category: Electronics, Technology.
Chief Creative Officer: Diether Kerner
Executive Creative Director: Oliver Zacharias-Tölle
Creative Director / Art Director: Franziska Flau
Creative Director / Copywriter / Idea: Vera Hanke
Idea: Eva Jordan
Photographer: Reinhard Hunger
Set Design: Christoph Himmel
Project Manager: Hannah Geisslreiter
Final Artworkers: Ponke Herrmann, Mareike Dörries
Production Manager: Sascha Jeide
Post Production: Philipp und Keuntje