Advertisement

Paintings

Campaign
Agency Network: 
Published/Aired: 
July 2009

Description

Print advertisement created by Contract, India for Jaypee, within the category: Industrial, Agriculture.

Advertising Agency: Contract Advertising, New Delhi, India
Creative Directors: Amit Shankar
Art Directors: Amit Shankar
Copywriter: Pranjal Bordoloi
Photographer: Corbis
Studio Artist: Anil Sharma
Log in or register to post comments

Highest Rated

CurryJ's picture

Just one step ahead of this, isn't it? http://adsoftheworld.com/media/print/melon_concrete_cross

CurryJ
Activity Score 951
Copywriter |

================================================
I think; therefore I am

alexander_bickov's picture

I dont get this idea

alexander_bickov
Activity Score 3279
Guest's picture

Because of the strength of the cement they can't get any nails or screws in the wall.

Guest
PnT's picture

Because of the strength of the cement they can't get any nails or screws in the wall.

PnT
Activity Score 4
Art Director at Studio Royaa1 and Icing on the Cake
African_Matt's picture

Call me culturally ignorant but I assume the pictures themselves are of Indian royals. They appear to be wearing Eastern European dresses and I know they're supposed to be robes etc. but this was what I initially focused on when I looked at this ad.

African_Matt
Activity Score 48
Art Director at Red and Yellow |

<>African_Element<>

mrckais's picture

ok guys, this is advertising not IQ tests

mrckais
Activity Score 417
Art Director |

mrckais

kitkiritkit's picture

try double adhesive tape hehe

kitkiritkit
Activity Score 73
student
Guest's picture

Maybe I'm thinking too much but where's the benefit here?

Guest
CurryJ's picture

Just one step ahead of this, isn't it? http://adsoftheworld.com/media/print/melon_concrete_cross

CurryJ
Activity Score 951
Copywriter |

================================================
I think; therefore I am

Wordnerd's picture

totally

Wordnerd
Activity Score 6692
Copywriter
puppiepoppy's picture

What's the benefit? So, not able to put a bloody nail into the wall would convince us to buy the cement? Also, is this ad targeted towards construction companies or layman? No bloody construction company would cares since this might be a hamper to the user. But then, maybe the target audience is a bunch of award juries.

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

Wordnerd's picture

this campaign is crap. do you guys realize, people like to put paintings on the wall? you focus on the maybe ONLY negative aspect of hard concrete. this is all totally wrong

Wordnerd
Activity Score 6692
Copywriter
Guest's picture

done.... was also finalist abbys'09

Guest
sting's picture

done for ambuja .... was also finalist abbys'09... can be viewed on www.adforum.com

sting
Activity Score 12
Copywriter |

GJ

sting's picture

done for ambuja .... was also finalist abbys'09... can be viewed on www.adforum.com

sting
Activity Score 12
Copywriter |

GJ

Chopper's picture

Appropriate wall for some art director heads.

Chopper
Activity Score 1015
Primitive's picture

GET BETTER NAILS! acually if you cant fix a nail in the cement that mean its a bad kind of it..

Primitive
Activity Score 122
Graphic Designer at Workers Village, Automax Magazine |


Dont waste your life taking care of It...

http://mosab.250free.com

Guest's picture

is it just me ...or did anyone else notice ..in the glass door ..a reflection of either a person sitting on the wooden bench or the photographer itself.... ahaha..what domassessss....agency needs improvement.

Guest
Wordnerd's picture

hey, you got a really sharp eye! think that's indeed the photographer

Wordnerd
Activity Score 6692
Copywriter
Rival2000's picture

doesnt make sense any which way you look, whether u are a common man (end user of an apartment or bungalow) or a builder. The former will look at it as a negative point ("what??, I cant put up my fav painting?") and the latter wont give a rat's a$$

Rival2000
Activity Score 45
Copywriter
Advertisement
Advertisement
Advertisement