Cyberbullying in the Spotlight, Boy

Campaign
Agency Network: 
Published/Aired: 
December 2017
Jasmin Roy: Cyberbullying in the Spotlight, Boy

Description

In Quebec, cyberbullying affects an increasing number of teens and young people. To raise awareness among the population, the Fondation Jasmin Roy whose mission is to fight bullying and violence at school wanted to communicate its message in an impactful and evocative manner. A series of posters showing students at school that are looking at their mobile phones was created. On each poster, the student’s hand reveals a shape that visually illustrates the extent of the harmful repercussions of cyberbullying. The students’ photos are strongly supported by the tagline – Cyberbullying affects too many youth. We must report it – which is direct and powerful, and reminds us all that cyberbullying shall be promptly reported. The message is simple yet emotionally charged, and assuredly strikes a chord.

Print advertisement created by Ogilvy, Canada for Jasmin Roy, within the category: Public Interest, NGO.

Caption

Cyber harassment touches too many teens

Advertising Agency: Ogilvy, Montréal, Canada
Creative Director: Etienne Bastien
Art Director: Pacha Ducharme
Copywriter: Étienne Soucy
Illustrator: Benoit St-Laurent
Photographer: Jean Malek
Account service : Allison Demouchy
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kleenex's picture

eeeehhhh...

kleenex
Activity Score 58777
Web Designer/Developer
halaby87's picture

could be better

halaby87
Activity Score 10512
Other at Health Communications Egypt |

M.Halaby

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