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Toucan

Campaign
Agency Network: 
Published/Aired: 
January 2010
Japi Jane:  Toucan

Description

Print advertisement created by TBWA, Chile for Japi Jane, within the category: Retail Services.

Caption

JapiJane.cl
Adult Toy Boutique.

Advertising Agency: TBWA\Frederick, Santiago, Chile
Executive Creative Director: Pablo Leiva
Art Director: Daniel Cáceres
Copywriter: Kote Kaid
Illustrator: Osvaldo Salazar
Photographer: Cristián Costa
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paumarques's picture

jajaj!!! molt bo!

paumarques
Activity Score 1312
Copywriter |

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Davosk's picture

I think this is walking a very fine line, linking children's toys with sex. The humour is kind of childish also.

Davosk
Activity Score 4811
Art Director
hossam's picture

guys .... ithink this woudlent be good for the midle east .... you must think globaly if you want to hit bigger markets

hossam
Activity Score 2
Art Director
Krik Krak Krow's picture

Does the middle east have, yet alone advertise, adult sex stores?

Krik Krak Krow
Activity Score 39
silvi's picture

Funny. Eyecatching. Not grotesque. Smart. Good Chile!

silvi
Activity Score 4170
Copywriter
morse's picture

I like the campaign, but I agree with the above comments it's a fine line...

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

rula's picture

Congra TULAtions my friend!!!

rula
Activity Score 101
Copywriter at Unitas RNL
mikeelrapido's picture

Funnny and clear...

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

daniel_glezmilan's picture

Excelente!

daniel_glezmilan
Activity Score 284
Copywriter at http://danielglezmilan.blogspot.com/ |

www.danielglezmilan.blogspot.com

hnavas's picture

jajajajaja... funny... great campain!!!

hnavas
Activity Score 47
Art Director at Navas & Partners
minimaloid's picture

delicious

minimaloid
Activity Score 123
University of Barcelona - Advertising and PR
satrianee's picture

furry and stuffed, haha.... cute way to wash away the little embarresment...

satrianee
Activity Score 3748
AmigoInvisible's picture

I love it!

AmigoInvisible
Activity Score 195
kamilwoojcik's picture

I think it's great, the way of message.

kamilwoojcik
Activity Score 139
WSZMiJO, Katowice, Poland
everartz's picture

i like this campaign and i think "mikeelrapido" has a good material to add to his blog :)

everartz
Activity Score 7613
Art Director |

| everartz |

brookjohnston's picture

This is great. Obviously it's going to be edgy...It's for an adult boutique, what kind of ad do you expect?

brookjohnston
Activity Score 296
St. Lawrence College
jgorellana's picture

Good and Clear.

jgorellana
Activity Score 6
Planner
Juan Martinez's picture

i like it!

Juan Martinez
Activity Score 110
Copywriter
vaoleo's picture

Qué bien. ¡Felicitaciones !

vaoleo
Activity Score 81
Embrion Publicidad
the_lizard_king's picture

Great idea n well executed! Not making it look cheap or slutty (as most other sex toy shops) Very creative

the_lizard_king
Activity Score 1257
Copywriter at Forecast advertising |

And then GOD said...
Let there be creativity!!!

vlads's picture

Muy bueno suave y contundente.

vlads
Activity Score 541
Art Director at http://www.behance.net/vlads |

http://www.behance.net/vlads

rolling.stone's picture

good series

rolling.stone
Activity Score 2739
Copywriter at Delhi , India |

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

Vito Morgan's picture

Buenisimo, me hizo recordar de alguna manera al "Amor Tucan", jaja

Vito Morgan
Activity Score 9
Duoc UC
Ed Rapport's picture

don't think this is a good execution, associates a kids stuffed pet with sex and what female would use a long piece of cushion as a dildo?

Ed Rapport
Activity Score 724
Copywriter at Bookshop Ads - Advertising Portfolio Workshop - Copywriting
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