Donut

Campaign
Agency Network: 
Published/Aired: 
March 2014
Like
26
Views
11146
Janssen:  Donut

Description

Print advertisement created by McCann, Mexico for Janssen, within the category: Pharmaceutical.

Caption

Get rid of sugar excess every time you pee.
Ask your doctor about Janssen's new treatment to control diabates through urine.

Advertising Agency: Mccann, Mexico City, Mexico
Creative Directors: Javi Carro, Pablo Motta, Gonzalo Quinteros
Art Director: Pablo Motta
Copywriter: Gonzalo Quinteros
Illustrator: Juan Pulido
Photographer: Diego Arrigoni
Client Service Director: Juan Diego Puentes
Production Studio: Estudio Base
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Highest Rated

Meredith Singh's picture

This campaign is funny and well executed but it is hard to imagine a client buying this and then paying for three executions. Also, the size of the logos and copy are absurd.

Meredith Singh
Activity Score 407
Art Director
Duvidl's picture

Pissing in the pool? Really, now?

Duvidl
Activity Score 62
NY Belfry's picture

I would consider talking to a psychiatrist instead if your preferred method of discharging urine is in a public pool.

NY Belfry
Activity Score 1043
Other at City College of Technology
TimTix's picture

C'mon. We all do it, don't we?

TimTix
Activity Score 78
Dzsoi's picture

No. We don't.

Dzsoi
Activity Score 8603
Copywriter
Meredith Singh's picture

This campaign is funny and well executed but it is hard to imagine a client buying this and then paying for three executions. Also, the size of the logos and copy are absurd.

Meredith Singh
Activity Score 407
Art Director
Wordsmith91's picture

Imagine pitching this idea to your CD?... Bold move.

Wordsmith91
Activity Score 106
Copywriter |

Dreamer. Realist. Critic.

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