Explosions, Yeast

Campaign
Agency Network: 
Published/Aired: 
February 2010
James Boag's Pure:  Explosions, Yeast

Description

Print advertisement created by Publicis, Australia for James Boag's Pure, within the category: Alcoholic Drinks.

Caption

Tasmanian Yeast
Barley hops & water
From the only place it's possible.

Advertising Agency: Publicis Mojo, Sydney, Australia
Creative Director: Micah Walker
Art Director: Kirsty Gavin
Photographer: Dan Tobin-Smith
Art Buyer: Alison Dunlop
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Highest Rated

roel_bogers's picture

These series are pretty impressive visually. Looks nice. but frankly, I don't get the message.
It all looks pretty but it doesn't communicate at all.

roel_bogers
Activity Score 84
Bestpoint Productions
monsieurange's picture

Je ne comprens pas!

monsieurange
Activity Score 520
Creative Director
xcreativity's picture

same set of ads, not clear what's the message

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

hermotsura's picture

it just so happens that i'm a beer freak, so i know what hops, yeast and barley look like. however, to be honest, i doubt many people do. Unless they're targeting a very exclusive group of brewers, aficionados, and hop growers of the world, this ad doesn't make sense to the customer. Otherwise, fascinating. What I might add is that with the concept the agency restrict themselves to well, three ads: barley, hops, yeast. there's no expansion, no exploration. kind of a self-imposed restriction.

also, i don't quite get the visual. what's with the trees? and the room confinement? an explosion of flavor? cool. but why the trees?

hermotsura
Activity Score 254
Other at AUBG |

In the quiet words of the Virgin Mary... Come again?

roel_bogers's picture

These series are pretty impressive visually. Looks nice. but frankly, I don't get the message.
It all looks pretty but it doesn't communicate at all.

roel_bogers
Activity Score 84
Bestpoint Productions
Schirone's picture

boring

Schirone
Activity Score 98
Art Director at www.aibi.it |

i'm here because i'm procrastinating

everartz's picture

its a nice execution thou but i dont get the message

everartz
Activity Score 7613
Art Director |

| everartz |

Marlus Lau's picture

Me neither.

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
Imagepro's picture

Me neither.. But what do we know, maybe thats the point, to make us wonder?

Imagepro
Activity Score 112
Art Director
David Wolters's picture

Explosion looks nice, but do not understand

David Wolters
Activity Score 5
David Wolters's picture

Explosion looks nice, but do not understand

David Wolters
Activity Score 5
mark3r's picture

No idea what this means.

mark3r
Activity Score 1949
Art Director at Scout
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