Advertisement
Agency Network: 
Published/Aired: 
May 2016
Jamaica Tourist Board:  Waterfall

Description

Print advertisement created by FCB, United States for Jamaica Tourist Board, within the category: Transport.

Caption

Nothing like making exotic new friends, especially those with tropical shirts.

Advertising Agency: DraftFCB, New York, USA
Group Creative Director: Roald Van Wyk
Executive Creative Director: Gary Resch
Chief Creative Officer: Javi Campopiano
Art Director / Assistant Creative Director: Rodrigo Burdman
Copywriter / Assistant Creative Director: Greg Wikoff
Illustrator: Rodrigo Burdman
Photographer: Justin Francis
Log in to post comments

Highest Rated

sacrilegend's picture

Still isn't remotely original. "Make new friends" is probably the dullest line I'd personally *never* think of again, having seen it since my persuasive writing class in 3rd grade.

sacrilegend
Activity Score 3394
Copywriter
TheSmirkingFox's picture

Completely generic, doesn't talk about Jamaica (this could apply to any isle in the entire region) and a "friendship" theme does seem disingenuous considering how Jamaica routinely calls for murder of LGBT people.

TheSmirkingFox
Activity Score 145
Planner
jillefski's picture

TheSmirkingFox I am lost. Is this advertising or is this a the news report? If it is advertising I believe it works, it's not groundbreaking, but not all can and that seems not to be the point. The message is clear, most people will understand and it's fresh and funny. It's not pollution. If it is a news report, I have to agree with you, they weren't totally accurate with their arguments in favor of going to Jamaica and they clearly misss the LGBT murder issue.

jillefski
Activity Score 120
Copywriter
sacrilegend's picture

Still isn't remotely original. "Make new friends" is probably the dullest line I'd personally *never* think of again, having seen it since my persuasive writing class in 3rd grade.

sacrilegend
Activity Score 3394
Copywriter
kleenex's picture

I really like the art direction.

kleenex
Activity Score 58721
Web Designer/Developer
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement
Campaign Submission
Upload Your Work
Get Featured on AotW
Submit Now