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Democracy

Campaign
Agency Network: 
Published/Aired: 
October 2008
Jack Daniel's:  Democracy

Description

Print advertisement created by Arnold, United States for Jack Daniel's, within the category: Alcoholic Drinks.

Advertising Agency: Arnold Worldwide, Boston, USA
Chief Creative Officer: Pete Favat
Creative Directors: Wade Paschall, Wade Devers
Art Director: Tim Mahoney
Copywriters: Gregg Nelson, Lawson Clarke, Craig Johnson
Letterpress: Yee Haw Industries, Knoxville Tennessee
Production Managers: Jim Spadafora, Wendy Donnelly
Art Producer: Jessica Hunter
Project Manager: Sara Ford
Account Service: John Megna
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Highest Rated

Guest's picture

Actually, "DEMOCRACY" was redrawn from scans of 200 year old American Gothic woodtype. (to do the half-moon positioning over Mr. Jack's wood-cut portrait) All stars were hand-carved, by hand(!) by skilled artisans. "BENEVOLANT" typeface was created from scratch to emulate the word WHISKEY on the Jack Daniel's bottle. (as well as the typeface that spells "Jack Daniel's" on the portrait nameplate.

no photoshop/ big little type whatever bullshit you speak of here bros.....

check it out.
http://www.mahoneyland.com/mahoneyland.com/Jack_Daniels_Election_08.html

Guest
Guest's picture

no, no, nooooooooooo!!!!!!!!!!!!!!!!

Guest
Guest's picture

LOVE THIS LINE!!! absolutely :)

Guest
SkyWriter's picture

funny and fresh!

SkyWriter
Activity Score 23
Copywriter
Guest's picture

the fact that people are going gaga over these speaks to how low the art direction bar has become. i could do these in my sleep. distressed type/big-little type/ad-school headlines....seriously. get over yourself Arnaold (i mean, EURO)

Guest
Guest's picture

Actually, "DEMOCRACY" was redrawn from scans of 200 year old American Gothic woodtype. (to do the half-moon positioning over Mr. Jack's wood-cut portrait) All stars were hand-carved, by hand(!) by skilled artisans. "BENEVOLANT" typeface was created from scratch to emulate the word WHISKEY on the Jack Daniel's bottle. (as well as the typeface that spells "Jack Daniel's" on the portrait nameplate.

no photoshop/ big little type whatever bullshit you speak of here bros.....

check it out.
http://www.mahoneyland.com/mahoneyland.com/Jack_Daniels_Election_08.html

Guest
Guest's picture

Too bad advertising people are so fcking into photoshop-retouched images with small "clever" headlines that are not able to see the beauty of great graphic design and an excellent type choice working for print ads.

Guest
Guest's picture

Actually, "DEMOCRACY" was redrawn from scans of 200 year old American Gothic woodtype. (to do the half-moon positioning over Mr. Jack's wood-cut portrait) All stars were hand-carved, by hand(!) by skilled artisans. "BENEVOLANT" typeface was created from scratch to emulate the word WHISKEY on the Jack Daniel's bottle. (as well as the typeface that spells "Jack Daniel's" on the portrait nameplate.

no photoshop/ big little type whatever bullshit you speak of here bros.....

check it out.
http://www.mahoneyland.com/mahoneyland.com/Jack_Daniels_Election_08.html

Guest
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