Be in character, 2

Agency Network: 
October 2014
J Shoes:  Be in character, 2


J Shoes was founded in the Midlands and is inspired by the centuries of quality shoemaking from the region. The brand takes classic silhouettes such as the Brogue or the Chukka and applies a little unexpected colour, material or texture, to produce timeless shoes that enable you to show your true character. ‘Be in character’ is bought to life through contrasting the characters from the era in which the shoes take their silhouettes, with contemporary styling and urban locations.

Print advertisement created by 18 Feet & Rising, United Kingdom for J Shoes, within the category: Fashion.

Advertising Agency: 18 Feet & Rising, London, UK
Creative Director: Johnny Leathers, Matt Keon
Art Directors / Copywriters: Johnny Leathers, Alex Delaney
Photographer: Will Sanders
Agency Producer: Greg Hemes
Strategist: Emilie Riis-Anderson
Account Director: Adrienne Little
Producer: Miguel Lamas
Production company: Twenty Twenty
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