Advertisement

Game

Campaign
Agency Network: 
Published/Aired: 
November 2008
IWC:  Game

Description

Print advertisement created by Jung von Matt, Germany for IWC, within the category: Personal Accessories.

Caption

Passion for details.
International Watch Co. Schaffhausen

Advertising Agency: Jung von Matt/ Alster, Hamburg, Germany
Creative Directors: Daniel Frericks, Götz Ulmer
Art Directors: Andre Price, Florian Zwinge
Copywriter: Robert Müller
Photographer: Reinhard Hunger
Project management: Markus Wieser, Miriam Paneth
Log in to post comments
pietmiller's picture

Passion for Poor Mans Oscars (advertising awards).

pietmiller
Activity Score 100
Creative Director
sumsum's picture

Sorry, but whats your problem? either you like it or not. but iwc is a big client of jvm. so why not making ads with award-potential???

sumsum
Activity Score 613
copywriter
Guest's picture

Brilliant!

Guest
Guest's picture

Brilliant!

Guest
Eightball's picture

The line doesn't fit to the visual. Anyway, nice Art Direction.

Eightball
Activity Score 200
Marketing Manager
SeanMartin's picture

I agree. The copy line is saying one thing, while the visual is saying another. The *idea* that "our watchmakers do this sort of thing on their off hours" is a cute one and could have been developed a bit more, but the tag doesnt rise to it.

--------------------------

No, I am not a media buyer.

SeanMartin
STRTLRS's picture

I think I *agree* with you.

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

Guest's picture

confused.

Guest
sloppy4's picture

small thing, but you don't pick up the thing to play it.

sloppy4
Activity Score 1492
Guest's picture

seen it.

Guest
krautland's picture

this is neat to look at but as usual with jvm strategically weak.

krautland
Activity Score 3214
Art Director at erm... no calls please.
AdvMan's picture

I miss original IWC text advertising

İyi Reklam, Kötü Reklam
www

AdvMan
Activity Score 299
www.fikirbenim.blogspot.com |

www.fikirbenim.blogspot.com

Guest's picture

seen it

Guest
salamandos's picture

very nice, alster

salamandos
Activity Score 1947
Art Director
musback's picture

Very cute! I love it.

musback
Activity Score 355
Art Director |

_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
http://musback.wordpress.com is looking for a job!

whitespace's picture

i like it. lots.

whitespace
Activity Score 1953
Creative Director
Guest's picture

the one who says rubbish is the one who will never an ad like this one.... Sorry, but it love that ad...

Guest
Guest's picture

great

Guest
Guest's picture

I like the blurred eye in the background in the series

Guest
everartz's picture

primitive and not constructed thoroughly, not conveying a firm message to me...
--
Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

Guest's picture

ok

Guest
Guest's picture

I'm not gonna say brilliant.., but it is a good idea and i love the visual

Guest
Junior's picture

make me smile! but thats it.

Junior
Activity Score 63
Guest's picture

Very nice.
But same idea JvM did for BMW 3 series some years ago (same game, but not in the hands of a watchmaker - it was in the hands of the co-driver).

Guest
Guest's picture

you are talkin about the tv ad right?

Well, yes a maze game was involved, but it had nothing to do with this. The codriver was giving directions to the driver so the dynamic of driving would control the ball on the maze (right-Emphasizing dynamic driving)

But you are shure that you are capable of judgin ads? I mean thats like comparing chewbacka with an werewolf. Hairy-yes...buuuuut...

Guest
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement