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Campaign
Agency Network: 
Published/Aired: 
February 2014
Like
10
Views
2491
Iusacell:  Facebook
Iusacell Print Ad -  Facebook

Also From This Campaign 2

Description

Print advertisement created by I Latina, Mexico for Iusacell, within the category: Electronics, Technology.

Caption

What’s the last thing you want to post? Don't get distracted while driving.

Advertising Agency: i Latina, Mexico City, Mexico
Creative Director: Ricardo Ramírez
Art Director: Oscar Peña
Copywriter: Mirelle Espinoza
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Highest Rated

damnson's picture

Incredibly forced.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

MacMonkey's picture

Facebook logo meets headstone? Is that the twist? Seems slightly forced.

MacMonkey
Activity Score 344
Graphic Designer
kevinmalone's picture

No, that's not the twist. It's a red cross, as in an emergency. This is quite clever. Sorry you didn't get it.

kevinmalone
Activity Score 59
Photographer |

Nope, it's not Ashton Kutcher, it's Kevin Malone.

macpics's picture

I didn't get it neither before reading your post... maybe they would have made the F a little bit more like the cross would have been more understanbable
I really found it clever!

macpics
Activity Score 347
Photographer at 3D artist/Photographer
MacMonkey's picture

The red cross doesn't have tapered lines and is red, not white. Also, the copy says, what's the "last thing" you want to post. So how can you be sure it isn't a cross in a graveyard? I am curious.

Furthermore... the Swiss flag is a white cross on a red background. So maybe you should think the message is, "If you get distracted by posting to Facebook while you're driving, you might look up and find yourself in Switzerland."

MacMonkey
Activity Score 344
Graphic Designer
kevinmalone's picture

If you do a simply google search of American Red Cross, you'll see both red and white crosses. They use both - a red cross encased in white and a white cross encased in red. It's not a cross in a graveyard because I never seen or heard of a headstone being red and white like this, perhaps one you find on the side of a road. It would be hard to confuse it with something that doesn't exist in reality. And as far as confusing it with the Swiss flag, I guess American Red Cross has the same issues. Doesn't seem to bother them....

Any more concerns?

I don't think it's an amazing ad, but it's not terrible.

kevinmalone
Activity Score 59
Photographer |

Nope, it's not Ashton Kutcher, it's Kevin Malone.

MacMonkey's picture

Yeah, you haven't quelled any of my concerns.

1. I just googled it and the red crosses outnumbered the white crosses about 50:1.
Have you considered it's red and white because those are the colors of the brand's logo?

2. And again, why do they say "last thing" if it is only talking about getting hurt, as opposed to dying?

3. And why did they taper the edges of the logo? Facebook's logo doesn't have 2 tapered edges? Neither does the Red Cross. But a headstone can.

MacMonkey
Activity Score 344
Graphic Designer
kevinmalone's picture

This ad seems to be causing you lots of mental anguish. I suggest you contact the agency and ask them.

kevinmalone
Activity Score 59
Photographer |

Nope, it's not Ashton Kutcher, it's Kevin Malone.

MacMonkey's picture

You've gone ad hominem. You obviously are admitting you are wrong. Now feel free to go off and not understand some other ads.

MacMonkey
Activity Score 344
Graphic Designer
kevinmalone's picture

You're right. It's an elephant.

kevinmalone
Activity Score 59
Photographer |

Nope, it's not Ashton Kutcher, it's Kevin Malone.

damnson's picture

Incredibly forced.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

kleenex's picture

concept is not bad.

kleenex
Activity Score 58777
Web Designer/Developer
Dinchermann's picture

absolutely the cross means a gravestone here.. at least they meant that...

great idea but not a great application sorry :/

Dinchermann
Activity Score 21
Copywriter at Ege University Advertising (Masters Degree) |

Now you see me...now you dont.

Samson Muthiah's picture

great campaign ,indeed; no doubt.

Samson Muthiah
Activity Score 626
Other at Thisayanvilai |

Samson

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