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Frog

Campaign
Agency Network: 
Published/Aired: 
September 2011

Description

Print advertisement created by McCann, Thailand for IUCN, within the category: Public Interest, NGO.

Caption

If we build too much, we destroy.

Advertising Agency: McCann Worldgroup Bangkok, Thailand
Chief Creative Officer: Martin Lee
Art Director: Christo Tchobanov
Copywriter: Martin Lee
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morse's picture

Very pretty pictures.

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

andylefty's picture

Nice photo.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
JeffGreenhouse's picture

Clever Photoshop work and beautiful photography. As for the impact of the ad, I'm not so sure. I get the message, but the visual very cleanly blends nature and the cityscape, so I don't feel any sense of threat, danger or loss from the visual itself.

JeffGreenhouse
Activity Score 310
historica's picture

love it...love it...

historica
Activity Score 110
university of dhaka
Shingo's picture

love the concept and the shots, nice

Shingo
Activity Score 408
Hadrons's picture

Beautiful powerful photograph. good copy.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

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