Live Press - Eng vs Sco

Campaign
Agency Network: 
Published/Aired: 
November 2011
ITV:  Live Press - Eng vs Sco

Description

Print advertisement created by BBH, United Kingdom for ITV, within the category: Media.

Advertising Agency: BBH, London, UK
Executive Creative Director: Nick Gill
Creative Director: David Kolbusz
Art Director: Will Holmes
Copywriter: Rory McCaskill
Agency Producer: Sally Green
Photographer: Spencer Murphy
Retoucher: Gary Mead
Designer: Rob Wilson
Illustrator: I Love Dust
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Highest Rated

uldog's picture

I think most places call it rugby :)

uldog
Activity Score 10
Copywriter
Shawali's picture

And the French brought it on... =)

Shawali
Activity Score 8428
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

chuckieT's picture

On one hand, it's interesting that this doesn't look like a print ad; on the other hand the whole point of this thing is confusing because it doesn't look like a print ad.

On the third hand, I don't like soccer. (That's right UK. I just called it soccer.)

chuckieT
Activity Score 680
Creative
uldog's picture

I think most places call it rugby :)

uldog
Activity Score 10
Copywriter
chuckieT's picture

Haha. True. Maybe I'll start calling every UK sport soccer. Like polo is now horse soccer. And Rugby is punchy soccer.

chuckieT
Activity Score 680
Creative
andylefty's picture

This shouldn't work because of the mix of photography and text and vector but it does.

All legible, the eye flows where its supposed to and the narrative is told well.

andylefty
Activity Score 4531
Graphic Designer at Central Saint Martins College of Art and Design
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