It's True, Urban

Published/Aired: 
September 2007
 It's True, Urban
 It's True, Urban

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Description

It's a multi-level campaign where the models are artists, actors, performers or normale people. Their stories are told on the web site and on the MaGasine, a catalogue with the stories and experiences of those young guys. The advert shows how everyday situations can be turned in particular and ethical actions with a sharp head line.

Caption

Urban conqueror.
It's true. Share your true experience at gasjeans.com

Advertising Agency: Attila&Co, Milan, Italy
Creative Director: Nuria Martin
Art Director: Jacopo Cinti
Copywriter: Marco Cetera
Photographer: Sergi Pons
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Guest's picture

great strategy! it's refreshing

Guest
Fogerty Gomez's picture

Quite plain, very basic strategy, not even worthy of more lines

Fogerty Gomez
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