It's True, Movie

September 2007
 It's True, Movie
 It's True, Movie



It's a multi-level campaign where the models are artists, actors, performers or normale people. Their stories are told on the web site and on the MaGasine, a catalogue with the stories and experiences of those young guys. The advert shows how everyday situations can be turned in particular and ethical actions with a sharp head line.


Sad movie addicts.
It's true. Share your true experience at

Advertising Agency: Attila&Co, Milan, Italy
Creative Director: Nuria Martin
Art Director: Jacopo Cinti
Copywriter: Marco Cetera
Photographer: Sergi Pons
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Amit Ratan's picture

The concept is suks. really very bad ad.

Amit Ratan
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