February 2012
Itchguard:  Bull


Print advertisement created by Sir J.J. Institute of Applied Art, India for Itchguard, within the category: Pharmaceutical.


Use your mind not your hands
The itch relief specialist

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observant vicky's picture

no connection between situation and product. cricket game situation would be better option, where a fielder drops a catch because his hands are busy somewhere else...

observant vicky
Activity Score 194
ace85le's picture

not really. here he is supposed to waive the red flag with his hands, which are busy scratching his crotch.

Activity Score 3935
Marketing Manager |



Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

tirthomitro's picture

ok... the school as well as the student creative - please peruse:
being associated with this brand for over 2 years and working to take it to such a level (special mention - NITIN PRADHAN, JK & of corse Rajesh Sonawne, CD, Mudra, Ahmedabad) where it had gone past the problem and used to the product benefit to aid situations that are actually scratched, e.g. scratchings &/or etchings on the walls of buildings including historical ones, marks on tree and at the tin-back of public bus seats saying "can't help scratching?". this won golds at awards.
the next level was showing "THAKUR from SHOLAY" using the same line.
my point here is - please try to find out ways of expressing things through absolutely non-believable situations. and before u skip this comment for being "preachy", let me also say that there is still a lot that can be done with the brand. it's just that nobody's trying harder.

Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

infectedideas's picture

right sir.. sure will do..

Activity Score 3
Sir J.J Institute of Applied art Mumbai |

sayyed arshad
+91 9172123108

kleenex's picture

nice art.

Activity Score 57713
Web Designer/Developer
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