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Boss

Campaign
Agency Network: 
Published/Aired: 
April 2015
Itaipava:  Boss

Description

Print advertisement created by Y&R, Brazil for Itaipava, within the category: Non-Alcoholic Drinks.

Caption

Just think.

Advertising Agency: Y&R, Sao Paulo, Brazil
Executive Creative Director / Creative Director: Rui Branquinho
Art Director: Jose Neto
Copywriter: Bruno Souto
Illustrator: Rodolfo Martins
Photographer: Donaire
Art Buyers: Monica Beretta, Stephanie Wang
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kleenex's picture

Simple, but good concept.

kleenex
Activity Score 58797
Web Designer/Developer
Temple's picture

Very good and not simple at all.

Temple
Activity Score 11341
Creative Director
Setinho's picture

WOW!!

Setinho
Activity Score 304
General Manager
yingfei0304's picture

i don't understand what the ads mean clearly...Does anyone can tell me? Thanks.

yingfei0304
Activity Score 56
Copywriter
Setinho's picture

When you drink , you say what should not.

Setinho
Activity Score 304
General Manager
migelle's picture

yingfei0304
1) Sarcasm, 2) real thoughts

migelle
Activity Score 594
Creative Director |

sempre fidelis

Miguel Ferreira's picture

migelle, i think what they want to communicate is "what you say when you get tipsy VS when you're not / inner thoughts"

Miguel Ferreira
Activity Score 2
Caio Soares's picture

good

Caio Soares
Activity Score 2
T.'s picture

Pretty damn good campaign. (It took a little while and one frown).

T.
Activity Score 1110

What's your ad telling the consumer?

@minas_mars's picture

So the ad says that drinking 0% beer will stop you from saying stupid things when sober.
There is no indication that the first speech bubble comes from someone who's been drinking alcohol.

@minas_mars
Activity Score 1796
Art Director at TBWA |

I'm gonna try say something positive

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