Description
Print advertisement created by Y&R, Brazil for Itaipava, within the category: Non-Alcoholic Drinks.
Caption
Just think.
Advertising Agency: Y&R, Sao Paulo, Brazil
Executive Creative Director / Creative Director: Rui Branquinho
Art Director: Jose Neto
Copywriter: Bruno Souto
Illustrator: Rodolfo Martins
Photographer: Donaire
Art Buyers: Monica Beretta, Stephanie Wang
Executive Creative Director / Creative Director: Rui Branquinho
Art Director: Jose Neto
Copywriter: Bruno Souto
Illustrator: Rodolfo Martins
Photographer: Donaire
Art Buyers: Monica Beretta, Stephanie Wang
May 25, 2015 - 0:03yingfei0304
i don't understand what the ads mean clearly...Does anyone can tell me? Thanks.
Copywriter
May 25, 2015 - 2:36migelle
yingfei0304
1) Sarcasm, 2) real thoughts
Creative Director |
sempre fidelis
May 25, 2015 - 4:51Miguel Ferreira
migelle, i think what they want to communicate is "what you say when you get tipsy VS when you're not / inner thoughts"
May 26, 2015 - 9:55T.
Pretty damn good campaign. (It took a little while and one frown).
What's your ad telling the consumer?
May 26, 2015 - 11:20@minas_mars
So the ad says that drinking 0% beer will stop you from saying stupid things when sober.
There is no indication that the first speech bubble comes from someone who's been drinking alcohol.
Art Director at TBWA |
I'm gonna try say something positive
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