Dirt road

Campaign
Agency Network: 
Published/Aired: 
December 2012
Like
71
Views
1201
Israir:  Dirt road

Description

Print advertisement created by BBDO, Israel for Israir, within the category: Transport.

Caption

A vacation is longer than just the days off.

Advertising Agency: Gitam BBDO, Tel Aviv, Israel
Executive Creative Directors: Danny Yakobowitch, Shani Gershi
Creative Director: Igal Ezra
Art Director: Gabi Kikozashvili
Copywriters: Lior Shvartz, Arnon Rotem
Illustrator: Hezi Josef
Creative Planning: Ran Allon
VP Client Service: Elika Merhavi
Client Manager: Asaf Viskin
Account Manager: Tal Gvili
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Highest Rated

kcd0226's picture

I think the copy is lacking. It really could be clearer. I think they're saying that there are various things that add to the time you spend dealing with vacation planning. Or something like that. I only briefly looked up what they do.

kcd0226
Activity Score 91
Art Director
kleenex's picture

Brilliant!!!

kleenex
Activity Score 58777
Web Designer/Developer
typoerror's picture

It is brilliant but there is a small typo in the calender dates. 18 has been repeated

typoerror
Activity Score 2
Graphic Designer
OeFreddy's picture

There's actually 2 more errors 5, 6, and 7 is repeated and there should be an eleven rather than an eight before the twelfth day.

OeFreddy
Activity Score 3
Graphic Designer
jackmancer2017's picture

Lovely visual but what is it trying to say?
If it means to say the holiday feeling continues before (?) and after the holiday, then it does so in a very cryptic way.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
kcd0226's picture

I think the copy is lacking. It really could be clearer. I think they're saying that there are various things that add to the time you spend dealing with vacation planning. Or something like that. I only briefly looked up what they do.

kcd0226
Activity Score 91
Art Director
Owolawi's picture

Nice art direction!

Owolawi
Activity Score 1534
Copywriter at DDB |

www.owolawi.com

nomi Designs's picture

Very clever.

nomi Designs
Activity Score 22
Web Designer/Developer at Lahore, Pakistan |

@nomidesigns

BLACKPIXEL's picture

+

BLACKPIXEL
Activity Score 468
Graphic Designer
Liviu's picture

I like it!

Liviu
Activity Score 4405
miko1aj's picture

i haven't seen as good print ad as this for a veeeeery looooooooong time. Congrats!

miko1aj
Activity Score 3082
Libor Oubrecht's picture

Great

Libor Oubrecht
Activity Score 309
Copywriter
eins-eins-null's picture

really cool. but headline is a bit too cyptic. and, of course, stuff with the numbers mustn't happen. never ever. that's just sloppy. but, as said: everything else is really good.

eins-eins-null
Activity Score 894
Copywriter
printlover's picture

nice

printlover
Activity Score 587
raynold's picture

metalistic.

raynold
Activity Score 336
Editor
olimurugavel's picture

I just love the execution.. so whats the idea?

olimurugavel
Activity Score 72
Graphic Designer |

Oli Murugavel
I love any and all situations where you celebrate creativity

Samson Muthiah's picture

lovely art.

Samson Muthiah
Activity Score 626
Other at Thisayanvilai |

Samson

King Arthur's picture

Lovely

King Arthur
Activity Score 68
Art Director
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