Agency Network: 
Published/Aired: 
September 2008
Israel Gay Youth Organization:  Closet
Israel Gay Youth Organization Print Ad -  Closet

Description

Print advertisement created by BBDO, Israel for Israel Gay Youth Organization, within the category: Public Interest, NGO.

Caption

It’s easier than you think.

Advertising Agency: Gitam BBDO, Tel-Aviv, Israel
Executive Creative Director: Guy Bar
Creative Director: Igal Hazan
Art Director: Noam Laist
Copywriter: Orel Bitan
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Ed Mintone's picture

good job fellas

Ed Mintone
Activity Score 581
Other
BFB's picture

This is great. Really. Great.

BFB
Activity Score 934
Copywriter
moonunit's picture

funny ad, but 8 steps doesn't sound/look easy to me.

moonunit
Activity Score 125
Copywriter
silenciorn's picture

8 steps are fine, if you think how much it took to build THAT exact kind of closet...
An excellent use of the "come out of the closet" phrase, without actually using it.

silenciorn
Activity Score 151
MoO media |

si fai il mio nome, non ci sono più...

Crisp One's picture

*****

Bravo!

Crisp One
Activity Score 1989
Other at New York
mlsman5000's picture

Wouldn't it be more topical if they just blew it up?

mlsman5000
Activity Score 128
Saatchi & Saatchi
michelangelo_of_ad's picture

great ad....(wish i had it in 1522)

"I have no friends, and don't want any." - Michelangelo

michelangelo_of_ad
Activity Score 408

"The creative person wants to be a know-it-all. He wants to know about all kinds of things: ancient history, nineteenth-century mathematics, current manufacturing techniques, flower arranging, and hog futures..."- Carl Ally, ad exec

awenindo's picture

blowing it up is a good idea if you're from Texas...

awenindo
Activity Score 215
kareena's picture

interesting ad....good.

kareena
Activity Score 39
Creative Director
sneakyhands's picture

i'm from Texas, and while we do like to blow stuff up, they've already done an incredible job with this execution. furthermore, explosions already have a tragic history with the region, and i don't think they'd appreciate the joke.

sneakyhands
Activity Score 1843
Copywriter
Slashweasel's picture

Stolen idea. 1/1.
Done by Grabarz & Partner in Hamburg a few years ago for IKEA.
http://www.advertolog.com/paedia/prints/2003/01/04/43677/

Slashweasel
Activity Score 104
Copywriter
fauxjebus's picture

The IKEA one is about a store closing; this one is a metaphor for homosexuality, specifically 'coming out of the closet' and telling the world that you're gay. totally different.

And a score of 1/1 is still 100%.

Shameless. I guess the only way you'll get noticed is accusing people on here of stealing work.

Or is some of your work on this site?

fauxjebus
Activity Score 497
Art Director at Trigger
Slashweasel's picture

By that argument I could take the Tide print campaign, redo it with little carpet cleaning men and slap on a carpet cleaning service logo. "Hey it's the same idea but for a different service so it's an original ad"?

These ads are 100% identical. The only difference is the logo. So yes it is a stolen idea probably lifted from an awards annual. And that is shameless.

Slashweasel
Activity Score 104
Copywriter
fauxjebus's picture

"probably lifted from an awards annual."

'Probably' being the operative word. It's one thing to point out the similarities, and another to baselessly accuse the creatives of plagiarism. It happens ALL THE TIME. Are you familiar with every concept that has ever existed so as not to repeat anything similar?

Ridiculous.

fauxjebus
Activity Score 497
Art Director at Trigger
Slashweasel's picture

Shameless, guys. Just shameless. I guess paging through old annuals and stealing ideas is the only way you'll ever get noticed.

Slashweasel
Activity Score 104
Copywriter
vvhisky's picture

WELL DONE!

for a "no copy/paste world day".

vvhisky
Activity Score 114
savitzky brand building/associate creative |

for a "no copy/paste" world day.

mlsman5000's picture

This ad is gay.

Sorry I couldn't help it.

mlsman5000
Activity Score 128
Saatchi & Saatchi
yalaurie's picture

isn't that a wardrobe not a closet? Maybe it's an american thing, but our closets are built into our houses.

yalaurie
Activity Score 121
Art Director at ATOMdesign |

__________________________
http://laurienickerson.com

slip's picture

Mmmmmmmmmmmmm...ok.

slip
Activity Score 913
designer |

SJB

Guest commenter's picture

so it's about doing things backwords?

Guest commenter
joelapompe's picture
joelapompe
Activity Score 4026
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