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Third Hand Smoking

Agency Network: 
Published/Aired: 
May 2014
Israel Cancer Association:  Third Hand Smoking
Israel Cancer Association Print Ad -  Third Hand Smoking

Description

Print advertisement created by BBDO, Israel for Israel Cancer Association, within the category: Public Interest, NGO.

Caption

When you smoke at home your home smokes back.
Even if you don’t smoke near your family, “Third Hand Smoking” still endangers their health.

Advertising Agency: GITAM BBDO, Tel Aviv, Israel
Executive Creative Director: Shani Gershi
Creative Director: Sagi Blumberg
Art Director: Tamar Dvir
Copywriter: Ran Allon
Account Manager: Tal Nir
Account Executive: Adar Musai
Retoucher: Alex Melik Adamov
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Highest Rated

damnson's picture

Headline is horrific, idea is not too strong either.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

morse's picture

Idea is good, but the photo editing is not realistic.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Adcritical's picture

Horrible photoshop.

Adcritical
Jimmypapas's picture

I dont see horrible photoshop - its nice

Jimmypapas
Activity Score 8
Graphic Designer at NDU
damnson's picture

Headline is horrific, idea is not too strong either.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

faceyon's picture

I can see the chair is meant to be like a cigarette, but i can't see the danger i.e the "smoke back"

faceyon
Activity Score 115
Art Director at DDB lagos |

teach me.

deangah's picture

I think it doesn't work. Bad copy, bad performance

deangah
Activity Score 119
Graphic Designer
kimbaze's picture

old news. student work.

kimbaze
Activity Score 102
Creative Director at ImpactBBDO Algeria |

coz i said so

JLL's picture

Ugly photoshop. Ugly copy.

JLL
Activity Score 399
Director of Creation - Copywriter
parlinka's picture

where's the drama?

parlinka
Activity Score 92
kleenex's picture

needs work.

kleenex
Activity Score 58793
Web Designer/Developer
kurtberengeiger's picture

I like the visual, and the headline. But the subline needs a major overhaul. If it's needed at all.

kurtberengeiger
Activity Score 7341
Copywriter
andrew1987's picture

bad art direction

andrew1987
baliais's picture

Bad in everything. Period.

baliais
Activity Score 2618
Graphic Designer
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