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Guest's picture

Should have used body bags...

Guest
dsklan's picture

towels made of plastic?

dsklan
Activity Score 1924
Art Director at homeshop
Guest's picture

Should have used body bags...

Guest
Guest's picture

Should have digged graves in the sand ;)

Guest
ivan's picture

It's been done by KWF Kankerbestrijding, Eduard van Bennekom & Jasper Diks. I didn't post it because it's just Photoshopped in my opinion.

ivan
Creative Director at Ads of the World
Reality Check's picture

It's just too bad that this ambient marketing idea isn't as clever and groundbreaking as it would like you to think it is.

Reality Check
Activity Score 2545
Guest's picture

clever

Guest
Guest's picture

Amazing

Guest
Guest's picture

w-o-w

Guest
Guest's picture

wow!!!

Guest
Guest's picture

one of the best ambient i've seen so far. makes me want to stay out of the sun. my grndmother has skin cancer, and this is so important for people to understand how dangerous sun exposure is.
two thumbs up guys!!!

Guest
Guest's picture

good solid work. i think it's a great way to show people, who became indifferent nowadays to sun damages, what their actions can cause.

Guest
SandMan69's picture

Blahdy bloop blah blah. Bloopity blah blah. Pthppppt!

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

Guest's picture

must of been a slow day in Tel Aviv.

Guest
silvi's picture

Muy efectivo.

silvi
Activity Score 4170
Copywriter
Honest Dave's picture

Wide media coverage? Must of been a slow day in Tel Aviv.

Honest Dave
Activity Score 233
Art Director |

www.davestyler.com

DarkSide's picture

Interesting

DarkSide
Activity Score 1064
Other
firebug's picture

hmmmm

firebug
Activity Score 1111
Guest's picture

This was done before. Someone obviously copied it.

I think the line in the earlier version is better too.

http://benntan.files.wordpress.com/2008/06/coppertone-fa1.jpg

Guest
lucdesaulniers's picture

Shame Gitam BBDO, Israel!

lucdesaulniers
Activity Score 1145
Guest's picture

i don't think it's necessarily copied.
i have the exact same idea in my "idea"-book.
with the exact same line as the one you posted.
i didn't copy either.

it's just a matter of chance - and BIG numbers.
thousands of people in advertising are working on the same clients every day of the year: there's bound to be ideas that look the same... only because of the internet we start to notice it.

Guest
Guest's picture

should read "Over exposure to the sun kills". I would have read this and kept on walking and sitting in the sun...

Guest
Guest's picture

this is lame!

Guest
busyb's picture

not clever. not amazing. bbq grills dont kill.

super lame.

busyb
Activity Score 117
Guest's picture

the truth campaign in the US did this back in 2000. Crispin and Arnold I believe.

Guest
Guest's picture

what a retarded thing to say busyb. the bbq grill is there purely to illustrate that you will cook in the sun.

Guest
kevgroat's picture

it's obvious that you will cook in the sun, but what about that connection to SKIN CANCER? that's what it is trying to say, but failing to do so.
Trying to be clever, but not working. Not to mention was noted it has been done before, and done better with graves dug in the sand.
Not so clear of a message, just a slew of free towels for 50 people on the beach.

kevgroat
Activity Score 175
Guest's picture

fair enough. i see what you're saying just hate it on this site where people rip the sht out of an idea without thinking abit more about it.

Guest
Djenzie's picture

Not so original i think...

Djenzie
Activity Score 163
St. Lucas Institute Ghent
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