We Define the Games - Savage Hunger

Agency Network: 
July 2018
Irish Examiner: We Define the Games - Savage Hunger


The GAA Championships represent the sporting pinnacles of Ireland’s native field sports. For swathes of the country, their county’s progress defines their summer. Happily, The Irish Examiner newspaper is here to define those games. In this playful campaign, the unique vernacular and terminology of the games are explained to the uninitiated.

Print advertisement created by Chemistry, Ireland for Irish Examiner, within the category: Media.


A highly motivated, and often primal state.
We define the games that define your summer

Advertising Agency: Chemistry, Dublin, Ireland
Creative Director: Emmet Wright
Art Director: Hugh O'Connor
Copywriter: Mick Loftus
Illustrator: Bob Venables
Additional Credits: Orla Kennedy, Karen O'Donoghue
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