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We Define the Games - Flying in Training

Campaign
Agency Network: 
Published/Aired: 
July 2018
Irish Examiner: We Define the Games - Flying in Training

Description

The GAA Championships represent the sporting pinnacles of Ireland’s native field sports. For swathes of the country, their county’s progress defines their summer. Happily, The Irish Examiner newspaper is here to define those games. In this playful campaign, the unique vernacular and terminology of the games are explained to the uninitiated.

Print advertisement created by Chemistry, Ireland for Irish Examiner, within the category: Media.

Caption

To create expectation of soaring match-day performance.
We define the games that define your summer

Advertising Agency: Chemistry, Dublin, Ireland
Creative Director: Emmet Wright
Art Director: Hugh O'Connor
Copywriter: Mick Loftus
Illustrator: Bob Venables
Additional Credits: Orla Kennedy, Karen O'Donoghue
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