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Tree Story, 3

Campaign
Agency Network: 
Published/Aired: 
April 2013
iReader:  Tree Story, 3
iReader Print Ad -  Tree Story, 3

Also From This Campaign

Description

This campaign was

Print advertisement created by BBH, China for iReader, within the category: Electronics, Technology.

Caption

Every book is a tragedy for trees. Read ebooks.

Advertising Agency: BBH, Shanghai, China
Creative Directors: Yinbo Ma, Carol Ong
Art Director: Haoxi Lv
Copywriters: Michelle Wu, Carol Ong
Illustrator: XiDan / Happy Finish
Producer: Yilin Lim
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Highest Rated

Fera Groove's picture

You guys should have done it 8 years ago.
http://adsoftheworld.com/media/print/anagram_gun

Fera Groove
Activity Score 205
Art Director
Meredith Singh's picture

This guy has proven yet again he can art direct.

The logo treatment lets it down slightly though. Shame it isn't a nicer logo.

Meredith Singh
Activity Score 407
Art Director
jackmancer2017's picture

Ad for an ad's sake.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
Fera Groove's picture

You guys should have done it 8 years ago.
http://adsoftheworld.com/media/print/anagram_gun

Fera Groove
Activity Score 205
Art Director
Meredith Singh's picture

Exactly the same.

The concept isn't brilliant to begin with. Just eye candy.

Meredith Singh
Activity Score 407
Art Director
certaintly's picture

exactly

certaintly
Activity Score 3988
Milan Solanki's picture

copy and visual don't relate

Milan Solanki
Activity Score 996
Copywriter at Purple Phase Communications
monoliz's picture

very lame point, it's not appealing, it's on the surface.
yes, copy and visual are disconnected

monoliz
Activity Score 1304
kleenex's picture

Solid work.

kleenex
Activity Score 58667
Web Designer/Developer
Lazarus's picture

Nice art. Probably not real.

Lazarus
Activity Score 1536
Creative Director
jackblack's picture

BBH finally found some time to do scam.

jackblack
Activity Score 2362
Art Director
xidanlight's picture

Hi, ADS friends. We are the light XiDanLight Digital Visual Effect Art Co.,Ltd. The 3D wrok is completed in 2013 February, we did not reference other AD works, completely independent production.

Similar works is very normal, but the style is different. good works from the good idea, this good idea comes from BBH.

Welcome to visit our website: xidanlight.com
We can create a great 3D work from your good idea~!
Thanks!

xidanlight
Activity Score 5
Art Director |

cghub

certaintly's picture

we arent ragging on the art, just on the idea.
it's been done too many times before to be considered creative anymore

certaintly
Activity Score 3988
Meredith Singh's picture

I saw another ad like this on the bus the other day. You're right. The art is good but the idea isn't creative anymore.

Meredith Singh
Activity Score 407
Art Director
Login.'s picture

Show me something new

Login.
Activity Score 73
Copywriter at Perfil
skuakrat's picture

I like the craft done

skuakrat
Activity Score 58

I was thinking "Lkujhn hasf :OInblkisrt fvn ;OIuynbodf..." then *DING* Got it!!!!

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