Agency Network: 
May 2016
iPod:  iRun


Print advertisement created by Cap Q, United States for iPod, within the category: Electronics, Technology.

Advertising Agency: Cap Q, New York, USA
Creative Director / Art Director / Copywriter / Illustrator: Steve Quint
Photographer: Stock
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Carlos Garcia's picture

Student work.

Carlos Garcia
Activity Score 847
Copywriter at Zwela |


BulbheaD's picture

either steve pulled a fast one on TBWA or this never ran.

Activity Score 254
Freelance |

The madman thinks he is sane. I know I am mad. -- Pablo Picasso

Guest's picture

So Steve, what have you told me about the iPod shuffle that I can't do with a crappy Zune or an antiquated Sony Walkman?

-Yeah, I said it!

Stevil's picture

This is a valid point. However, if we applied your question to all advertising it might be a little sparse. For example: Car commercials, driving on a winding road. Well, all cars can drive on a winding road.

I think this is a clever ad that would connect to people and really shows a slice of the iPod culture... even if the ad is not real. Nice work!

Activity Score 108
Graphic Designer at Bluffton, IN
Guest's picture

what in the world does a cold winter central park looped by the shuffle say about the shuffle?... um... definately NOT Apple stuff.

Guest's picture

I don't understand that this site keeps showing scam and student work, while real campaigns are being refused.

fadirahhal's picture


Activity Score 231
Art Director at Emirates Hospital and CosmeSurge
Dalbir Singh's picture


Dalbir Singh
Activity Score 550
Creative Director |


Guest's picture

gud one !

Guest's picture

Wow! Whomever posted the third comment about the Zune or Sony Walkman – thinking that they're smart by taking the "tell me about the unique benefit" angle – obviously didn't think for even a split-second before typing.

The iPod shuffle is pretty much uniquely built for things like long runs, lying on the beach, bike rides, etc. The reason why is that it's extremely small and it clips to your clothing...two things that a crappy Zune or an antiquated Sony Walkman aren't and can't do. To say that such a small, portable device like an ishuffle is anything like a Zune (which is roughly the same size as an iPod classic) or a Sony Walkman (I won't even bother to comment on the differences here) is utterly stupid. Kinda shows a complete lack of understanding of what and how a competitive insight works.

Not saying these ads are really that great, just saying that the third comment (and any that support it) are dumb than a bag of hammers.

corndogfuneral's picture

I would agree these are not great. And I agree with the third comment. What's the difference?

Activity Score 1053
Art Director
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