iBike

Campaign
Agency Network: 
Published/Aired: 
May 2016
iPod:  iBike

Description

Print advertisement created by Cap Q, United States for iPod, within the category: Electronics, Technology.

Advertising Agency: Cap Q, New York, USA
Creative Director / Art Director / Copywriter / Illustrator: Steve Quint
Photographer: Stock
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sirvan's picture

Crap spec.

sirvan
Activity Score 29856

+++

"I love some things, and don't love some other things."

Carlos Garcia's picture

No...

Carlos Garcia
Activity Score 847
Copywriter at Zwela |

CG

Guest's picture

It's definitely a good idea- just not on brand

Guest
Guest's picture

Great spec. I love this ad.

Apple should buy it from him and run it. The idea totally fulfills a strong brand promise by simply working better. What a delightfully simple strategy: "Show uses. Fit uses into user's lives."

The campaign works because it saves me time. The ads target me effectively then they get right to the point. They remind me how road music fits into my life, and they do it in a few, simple strokes. The campaign is as plug-and-play as the the whole brand is.

I've posted about it at my blog:

http://www.element22.com/site/post.php?id=406&cat=2

Guest
krautland's picture

you would fit in very well at microsoft or p&g but you don't know shite about apple or advertising.

krautland
Activity Score 3212
Art Director at erm... no calls please.
Stevil's picture

Wow!, tell us how you really feel... a little harsh for a "professional" ad blog. Don't you think. We are creatives and entitled to our opinions along with common courtesy and professionalism.

Stevil
Activity Score 108
Graphic Designer at Bluffton, IN
emacklin's picture

I like these a lot.

Off-brand? Point it at the iPod/Nike product. Perfect match.

spec/scam/fake or not, I think this deserves a nod.

emacklin
Activity Score 15
Freelance Photographer / Los Angeles
maen-al-khatib's picture

good job, simple & clear

maen-al-khatib
Activity Score 2
Graphic Designer at graphic designer @ huron consulting group - amman
premc's picture

gud

premc
Activity Score 917
Graphic Designer at Web Designer/Graphic Designer |

radical

Guest's picture

rubbish ad

Guest
NastyJester's picture

iDespair

NastyJester
Activity Score 740
Copywriter
Guest's picture

totally nog apple

Guest
Guest's picture

Another fucking viral

Guest
Guest's picture

This is not a good ad for iShuffle. Merely showing the chord around the lake - what is that trying to say? That you can listen to music all the way round? So what? I would bloody well hope I can listen to music all the way round the city when I pay money for an iPod. This ad doesn't get to the gist of what the Shuffle is about - juggling music as you go.

Guest
Guest's picture

Nice Ad.. Good and genuine thought... as simple and as general it can get.. targeting people who cant do their daily cycling or jogging or relaxing without their fav. tracks....
keep it up....ignore these harsh comments my dear creative person behind dis Ad.. u did a good job.

Guest
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