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Billion

Agency Network: 
Published/Aired: 
April 2009
iPhone:  Billion
iPhone Print Ad -  Billion

Description

Caption

Thanks a billion. Over 1 billion downloads in just nine months. Only on the App Store.

Advertising Agency: TBWA\Media Arts Lab
Chief Creative Officer: Lee Clow
Executive Creative Directors: Duncan Milner, Eric Grunbaum
Creative Director: Alain Briere
Art Directors / Junior Art Directors: Drew Stalker, Parker Grant
Senior Copywriter: Alicia Dotter
Lead Interactive Designers: Ryan Conlan, Anthony Williams
Interactive Producer: Julie Notaro
Post Co.: Logan
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Highest Rated

Guest's picture

Apple and rush of elements, two different things if Apple is not going to change their brand appearance.

Guest
bknowlden's picture

I really don't like it all that much. It doesn't hold the elegance of the brand for me.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

john doe's picture

absolutely agree.

john doe
Activity Score 1571
Art Director
Guest's picture

Very Cool.

Guest
Guest's picture

the geniuses at apple have done it again. they sold us another "ipod" and then got use to buy endless apps!

Guest
Guest's picture

It looks great.

Guest
Guest's picture

truth, doesn't look like other iphone ads... still the message is clear

Guest
Javier Ramírez's picture

Siendo Apple, yo esperaría un poquito más ¿no?

http://javoramirez.wordpress.com/

Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

Guest's picture

Umm... where's the idea?? horrible apple ad (one of the few)

Guest
ginu's picture

Good Illustration.. like it :)

ginu
Activity Score 140
Web Designer/Developer at chennai
shahid.h's picture

looks cool in a way but i guess, there is no idea behind...and the idea of 'thanks a million' asks for a lot itself....

shahid.h
Activity Score 256
Copywriter at OgilvyOne Worldwide,Sr. Copy
Guest's picture

vara vara maaamiyar kazuthaiyaadithu

Guest
Notorious's picture

thums up

Notorious
Activity Score 666
Other at Freeman Advertising |

outsmart me, if you can

derya's picture

nice Illustration.

derya
Activity Score 302
Copywriter
Guest's picture

Why do you guys analyize every ad, so much in detail? yes there is no idea here, but there IS no need for an idea. It looks fab, great illustration and prompts you to read the copy and that's it.

Guest
Guest's picture

Why do people think that if a product is well-known, it can get away with a stupid idealess ad?

Guest
Guest's picture

great layout

Guest
Wordnerd's picture

huh? it looks almost like all the 3G ads on air. 'thanks a billion' is the only change? meh..

Wordnerd
Activity Score 6692
Copywriter
CurryJ's picture

Nice headline.

CurryJ
Activity Score 951
Copywriter |

================================================
I think; therefore I am

TRICKY's picture

hey this is less boring than the iphone print ads

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

NastyJester's picture

"Thank you for frittering away loads of money on pointless applications you can brag about having but never actually use."

NastyJester
Activity Score 740
Copywriter
Guest's picture

basic, not for this site..

Guest
Guest's picture

basic, not for this site..

Guest
Guest's picture

Estoy deacuerdo, es sólo un anuncio de Iphone, y por eso está aquí. No tiene creatividad. Parece más que un anuncio, una nota de prensa.

De hecho, apple suele tener buenos titulares, y quí sólo es información...

Vaya..

pero de todas formas, como somos iphoneros, nos hace ilusión ver un anuncio de apple aquí, o no?

Guest
Adaddicted's picture

I would love to see that without the clumsy icons. They killed the white!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

Guest's picture

Yeah, I have to agree with the naysayers here - this is not the usual Apple elegance, and gone is the clean, white space feel. There must be a way to convey the same message but within the brand's familiar, simplistic tone? There is. But this aint it.

Guest
Guest's picture

perspective is totally off. C'mon, really, this is the best that 2ecds could do?

Guest
corndogfuneral's picture

Congratulatory ads are supposed to be bad.

corndogfuneral
Activity Score 1053
Art Director
remotedt's picture

looks like they forgot to add the icon for baby shaker... ;) http://www.msnbc.msn.com/id/30354894/

remotedt
Activity Score 92
graphic designer
Guest's picture

por que todos los anuncios que dan las gracias son iguales?

Guest
Guest's picture

I usually really like TBWA's work but this is awfull

Guest
Guest's picture

i like it. in a customer's view, i would say it's effective. message is clearly delivered....

Guest
Guest's picture

i like it. in a customer's view, i would say it's effective. message is clearly delivered....

Guest
Guest's picture

Apple and rush of elements, two different things if Apple is not going to change their brand appearance.

Guest
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