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Black

Campaign
Agency Network: 
Published/Aired: 
June 2016
Ipê: Black

Description

Print advertisement created by Y&R, Brazil for Ipê, within the category: Public Interest, NGO.

Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer / Creative Director: Rui Branquinho 

Head Of Art: Felipe Pavani 

Art Director: Thiago de Melo
Copywriter: Rodrigo Mendonça
Illustrator: Gabriel Bueno
Image bank: Getty Images, LatinStock
Art Buyers: Monica Beretta, Stephanie Wang 

Print Production: Ronaldo Cavalcante 

Account Director: Heloisa Guimarães
Media: Gustavo Gaion, Marcello Bolla
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Highest Rated

damnson's picture

Agreed.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

halaby87's picture

Okay

halaby87
Activity Score 10502
Marketing Manager |

M.Halaby

jackblack's picture

It's more like 'meh'. Overall, it's just not fresh and new.

jackblack
Activity Score 2362
Art Director
damnson's picture

Agreed.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

kleenex's picture

Best of the bunch, but none are that good.

kleenex
Activity Score 58657
Web Designer/Developer
Dzsoi's picture

It is a clean idea, but unfortunately visually forced at the end.

Dzsoi
Activity Score 8611
Copywriter
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