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Mammograms & Margaritas

Campaign
Agency Network: 
Published/Aired: 
October 2008
IP Casino:  Mammograms & Margaritas

Description

Print advertisement created by Red Square, United States for IP Casino, within the category: Gaming.

Caption

Mammograms & Margaritas. Making strides against breast cancer one margarita at a time.

Advertising Agency: Red Square Agency, Mobile, USA
Creative Directors: Matt Whitfield
Art Directors: Matt Whitfield, Stephean Grimes, Daryl Evans
Copywriter: Chris Stoltz
Photographer: Miller Mobley
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Highest Rated

adorama's picture

Yes. Lighten up. Good stuff!!

adorama
Activity Score 71
General Manager at Writer
sneakyhands's picture

not surprised that i don't see a woman's name in the credits on this one. this feels really out of touch and sleazy. it's like the bathroom condom of mammograms. it could save your life, but you save it as a last resort. also, gowns in the waiting room are a little too much, unless they have you change and herd you back out front.

sneakyhands
Activity Score 1857
Copywriter
alfred nuesbom's picture

You're not a CD at Grey by chance, are you?

alfred nuesbom
sneakyhands's picture

maybe. no, no i'm not. but i was in a politically over-correct mood when i wrote that. i still think it's sleazy though.
=)

sneakyhands
Activity Score 1857
Copywriter
Guest commenter's picture

what's sleazy about margaritas and mariachis? You can't be serious. If you read the small copy, apparently the employees of IP Casino get a free mammogram and a free margarita. Sounds like a company that cares about women, and wants everyone to have fun while doing it. If only more companies took this approach.

Guest commenter
Guest commenter's picture

I like it!!!

Guest commenter
adorama's picture

Yes. Lighten up. Good stuff!!

adorama
Activity Score 71
General Manager at Writer
Guest commenter's picture

I think one of those guys is checking out one of those ladies.

Guest commenter
mauronman's picture

What if we substitute japanese saké for margarita?
Sumo wrestlers are more interested about breast cancer prevention than mariachis.

mauronman
Chulula's picture

Are they in Japan? I completely missed that.

Chulula
whitespace's picture

Stephean and Chris could be female names haha

whitespace
Activity Score 1953
Creative Director
teenie's picture

No matter how funny, weird, offbeat, offensive, odd, etc. this is, I have NO IDEA what the message is supposed to be. The croupiers are offering free breast exams??

The tiny type says free bus ride, free mammogram, free margarita--which would seem to me to be the benefit here. Why it's buried in 6-point type is beyond me. Clarity, people! You want people to act, better tell them what to do!

teenie
Activity Score 1894
Copywriter
Sulu's picture

Looks like you found the message. Good for you!

Sulu
alfred nuesbom's picture

Did you consult your copy of Ogilvy on Advertising before you commented?

alfred nuesbom
alfred nuesbom's picture

I was responding to "teenie" by the way.

alfred nuesbom
Sulu's picture

Looks like you found it. Good for you!

Sulu
Playa's picture

The casino seems to be offering free breast exams and free margaritas. I think this is pretty funny. I get it...

Playa
ethel merman's picture

6-point type? lol. It's a poster shrunk down. The type is bigger.

ethel merman
ManchuChanchu's picture

Even by poster standards the type is way too small. I just cudn't get the idea till i read the comment, hunted for the line on the ad/poster n made the connect. At art school people are taught 'hierarchy of information' looks like these guys missed the class

ManchuChanchu
Activity Score 701
Art Director
mattlittlegym's picture

Time to go back to school. The main idea seems to be here that somehow margaritas and mammograms have something to do with each other. From that comes the main visual. Pull them in - close the circle with the copy. Text book advertising.

mattlittlegym
Activity Score 342
Advertising
ethel merman's picture

I agree! Otherwise we start art directing posters with everything in 48 point type and no hierarchy or visual interest. Talk about horsey. Besides, there's this thing called being subtle. I hear it's really nice.

ethel merman
BiloxiSpring's picture

I happen to work as a cocktail waitress at the IP Casino, Resort, and Spa and I have to say that it is not a sleazy ad. All of the ladies of the IP are being treated to free mammograms and free margaritas. And I must say that I very much enjoy my job and appreciate the respect with which we are treated.

BiloxiSpring
Guest's picture

hahahahah. this is stupid. all of it.

Guest
Guest's picture

where are the broken boy soldiers? More sepia too. Those mammo-getters love that.

Guest
Guest's picture

what do they think? to get drunk if the mammography results is bad? I think it's really crap.

Guest
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