Abandoned Bodies, 3

Agency Network: 
April 2018
Intersport: Abandoned Bodies, 3


Your body is made for great things., but if you do not make use of its potential it will deteriorate over time. Just like a stadium that is not being used.The campaign is turning this analogy into motivational ads for INTERSPORT. Therefore documentary photographs of real abandoned sports facilities are combined with a strong statement to give the viewer a motivational impetus. “Your body is a temple. Time for your comeback.”

Print advertisement created by Jung von Matt, Germany for Intersport, within the category: Retail Services.


Your body is a temple. Time for your comeback. Intersport.

Advertising Agency: Jung von Matt / SAGA, Hamburg, Germany
Managing Director: Stephan Giest
Chief Creative Officer: Dörte Spengler-Ahrens
Creative Directors: Florentin Hock, Frank Seiler
Art Director: Michael Wilde
Copywriter: Julian Aue
Photographers: Elhøj & Kirckhoff, Andreas Swane, Jeff Hagerman
Client Service Direction: Holger Hansen
Project Managers: Carla Vieser, Max-Lucca Niewöhner, Felix Appelfeller
Art Buying: Kyra Braatz
Head of Post Production: Malte Rehde
Retouch Artist: Lisa Ridder
Print Production Manager: Christian Will
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kleenex's picture

not that impressed.

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