Description
Your body is made for great things., but if you do not make use of its potential it will deteriorate over time. Just like a stadium that is not being used.The campaign is turning this analogy into motivational ads for INTERSPORT. Therefore documentary photographs of real abandoned sports facilities are combined with a strong statement to give the viewer a motivational impetus. “Your body is a temple. Time for your comeback.”
This professional campaign titled 'Abandoned Bodies' was published in Germany in April, 2018. It was created for the brand: Intersport, by ad agency: Jung von Matt. This Print medium campaign is related to the Retail Services industry and contains 3 media assets. It was submitted almost 6 years ago.
Credits
Advertising Agency: Jung von Matt / SAGA, Hamburg, Germany
Managing Director: Stephan Giest
Chief Creative Officer: Dörte Spengler-Ahrens
Creative Directors: Florentin Hock, Frank Seiler
Art Director: Michael Wilde
Copywriter: Julian Aue
Photographers: Elhøj & Kirckhoff, Andreas Swane, Jeff Hagerman
Client Service Direction: Holger Hansen
Project Managers: Carla Vieser, Max-Lucca Niewöhner, Felix Appelfeller
Art Buying: Kyra Braatz
Head of Post Production: Malte Rehde
Retouch Artist: Lisa Ridder
Print Production Manager: Christian Will
