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Bank

Campaign
Agency Network: 
Published/Aired: 
March 2009
Intersena:  Bank

Description

Print advertisement created by DDB, Brazil for Intersena, within the category: Gaming.

Advertising Agency: DDB Brasil, São Paulo, Brazil
Creative Directors: Marcelo Reis, Guilherme Jahara, Rodolfo Sampaio, Julio Andery, Sergio Valente
Copywriter: Adriano Matos
Art Directors: Rodrigo Tortima, Tiago Freitas
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john.lighttern's picture

The concept/copy is funny. The art direction is serious. If you put graphics on the bg, you should've explored it more on the executions.

But it is still very nice =)

john.lighttern
Activity Score 216
Chiat
Guest's picture

Excellent concept! I actually like that the art direction is the opposite of what you would expect. The small font forces you to focus on the line, which you expect to be dry, and it turns out to be pretty damn funny.

Guest
Guest's picture

good work

Guest
godfather's picture

very good

godfather
Activity Score 131
Copywriter
NatalieM's picture
NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

Guest's picture

chance of dm9 win an award with this ghost: 1/1.000.000.000.000.000.000.000.000.000.000.000

Guest
Enas's picture

complicated, i don't have time

Enas
Activity Score 741
Art Director |

-----
Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

Blair Semenoff's picture

Really good

Blair Semenoff
Activity Score 651
TruAction Flix provides companies with a new promotional product aimed toward the youth market. This simple yet highly effective marketing tool touches on the 3 main dynamics of neuromarketing; attention, emotional engagement and memory attention
Guest's picture

Right concept, totally wrong look. Much to serious for a lottery.

Guest
icanthink's picture

good copy :)

icanthink
Activity Score 270
Creative Director
gmint7's picture

:::J:::
i get the comparison.
i don't get why using bank failing.

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

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