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Jet Propulsion Lab's picture

This is very good work.
Right on strategy. I like how they used a different approach to drive home the same old product benefit Samsonite's been touting for decades.
Love the way how the light falls softly on the combination lock.

Jet Propulsion Lab
Activity Score 10669
Copywriter
pindaro's picture

the light falls softly?

pindaro
Activity Score 518
Creative Director |

www.pindaro.info

Jet Propulsion Lab's picture

See the subtle lighting on the lock in the lower left hand corner?
One of those little minor details in an ad (actually in this case, pretty crucial to the concept) only people in the creative field seem to appreciate.

Obviously not you and Mo...

Jet Propulsion Lab
Activity Score 10669
Copywriter
pindaro's picture

That I know..... but that lock is as subtle as an elephant fighting in a sumo match.

pindaro
Activity Score 518
Creative Director |

www.pindaro.info

Mo's picture

yeah..not so softly..lol. true.

Mo
Activity Score 648
Art Director
Qbird's picture

ermmm... if its THE ONLY WAY to open a Samsonite, then how did they make it into a campaign??

there are more ways yah??

Qbird
Activity Score 142
Art Director |

ad is an art...
art aint ad!!
chirp chirp chirp...

joe_connelly's picture

Yes, there are three ways to open a samsonite ...

joe_connelly
Activity Score 12
Graphic Designer
act's picture

you'll be treated like a terrorist if you carry a samsonite, thats what this ad is trying to say.

act
Activity Score 529
Art Director
satan's picture

xxxxxagration is in the air

satan
Activity Score 181
Client Servicing
fauxjebus's picture

Totally awesome. Brilliant idea, photography, copy and art direction. See ya at Cannes/CA/1Show/Everything. : )

fauxjebus
Activity Score 497
Art Director at Trigger
xgeronimo's picture

simple and strong idea. congrats.

xgeronimo
Activity Score 21
Other
Mo's picture

Yes, I like it. Pretty cool idea..not loving the execution though.

Mo
Activity Score 648
Art Director
Throl's picture

ya...so gud

Throl
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