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Scared Leaders, Kim

Campaign
Agency Network: 
Published/Aired: 
November 2010
International Society for Human Rights:  Scared Leaders, Kim

Description

Print advertisement created by Ogilvy, Germany for International Society for Human Rights, within the category: Public Interest, NGO.

Advertising Agency: Ogilvy, Frankfurt, Germany
Creative Directors: Simon Oppmann, Peter Roemmelt
Copywriter / Art Director: Taner Ercan
Photographers: Robert Eikelpoth, Michael Breyer
Art Buying: Christina Hufgard
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Highest Rated

Anonymous Author's picture

There's an uneasy tension between humour and human rights.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Guest's picture

this are (fictional) leaders that don´t respect human rights, and they are afraid of what we, supporting this organization, can do in the web???
if i actually get it right, i dont like it.

Guest
Guest's picture

my god; this is soo good

Guest
Sephi's picture

I like this one best in three,the reason is...u know that,the bombarded of S and N Korea, good Photoshop~

Sephi
Activity Score 139
Art Director at Shanghai,China
LeroyChristian's picture

why he is afraid of a computer mouse? could anybody explain please?

LeroyChristian
Activity Score 392
Other at Nanyang Academy of Fine Arts
Guest's picture

Don't you know about the elephants and the mice ?

Guest
Guest's picture

cos of the power of Internet, where human rights can be expanded.

Guest
Anonymous Author's picture

There's an uneasy tension between humour and human rights.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Guest's picture

because coputer mouse is south korea ... maybe that is nickname??...

Guest
Guest's picture

good

Guest
ssguixi's picture

BE SCARED of MY PC MOUSE!

PC!

ssguixi
Activity Score 213
Art Director at Y&R
Guest's picture

I can't believe people don't get it.

Guest
Guest's picture

Come on guys, these are just other subjects for the campaign they did in 2009.
The campaign was awesome, now is getting boring.

http://adsoftheworld.com/media/print/international_society_for_human_r...

Guest
Guest's picture

Dear god, I see that some of you really need to catch up on world events. Please put down the Xbox controller and turn on the news every now and then.

This campaign is sheer genius - it shows how the power of the internet and mass media can bring human rights atrocities among certain regimes (in this case Kim Jong Il of North Korea, Gaddafi of Libya, and Mugabe of Zimbabwe) to light. The internet and mass media takes the form of a computer mouse, which plays on the whole "elephant and mouse" thing.

It really is brilliant.

Guest
Guest's picture

what are you talking about? the campaign is based on an old concept they did before..there is absolutely no need for another series..
think about some new ideas, ogilvy frankfurt.. it seems you could not think of an easier way to win some medals.

Guest
Guest's picture

This is the North Korean Leader … The one and only thing these assholes fear is the internet.
Remember Iran? The internet spread the pics and vids of violenece all over the globe.
Even TV used the flickr and twitter and Youtube posts … And a dictator is not amused as the whole world
can see what kind of mess he is doing to his citizen.

GOOD JOB!!

Guest
Hydrogen's picture

The better ad I have seen in this month

Hydrogen
Activity Score 86
Other at none |

hydrogen

www.labotomtometnana.com's picture

Excellente funny one!

www.labotomtome...
Activity Score 29
Art Director |

Labo Tomtom & Nana

www.labotomtometnana.com

www.labotomtometnana.com's picture

Excellente funny one!

www.labotomtome...
Activity Score 29
Art Director |

Labo Tomtom & Nana

www.labotomtometnana.com

Billoughsby's picture

There are two kinds of people in this world: Those who get this, and those who don't.

I really don't get anybody not getting it. Liking it is another issue, but COME ON!!!!

Billoughsby
Activity Score 5154
Art Director |

That's it.

Guest's picture

yea its so simple. Even if its not the elephant n mouse, we all know ppl, especially bigshots who brag a lot, who are afraid of mouse, i mean real mouse. So they have used the pun. Its so good.

Guest
Guest's picture

I GOT IT :)

Guest
pez's picture

Fucking brilliant!

pez
Activity Score 1804
Creative Director
Guest's picture

just GREAT!!!!

Guest
Guest's picture

Those brilliant creatives!! One thing though … The campaign is skewed. Where's B. Netanyahu, G. Bush (W), T. Blair, ADL, The Federal Reserve, IMF, The World Bank, etc. As creatives, the responsibility is ours to present as unbiased and clear message (if that's the true intent) as the theme demands. We are accountable to the world's humanity! Or — are we trying to win the next creative award ($)? How self-servingly shameful …

Guest
Guest's picture

Those brilliant creatives!! One thing though … The campaign is skewed. Where's B. Netanyahu, G. Bush (W), T. Blair, ADL, The Federal Reserve, IMF, The World Bank, etc. As creatives, the responsibility is ours to present as unbiased and clear message (if that's the true intent) as the theme demands. We are accountable to the world's humanity! Or — are we trying to win the next creative award ($)? How self-servingly shameful …

Guest
Guest's picture

Nice boots. Nice ad.

Guest
zuhyune's picture

very nice concept and great creative!!!
Shibal Jottga~! North Korea

from South Korea

zuhyune
Activity Score 64

today is the last day

Ads.chinaSMACK's picture

Uh-oh....

Ads.chinaSMACK
Activity Score 271

Advertising @ chinaSMACK
http://advertising.chinasmack.com

Guest's picture

뭔뜻이야 이거
북한싫어

Guest
Yarp's picture

nice

Yarp
Activity Score 385
Copywriter at Freelance
Guest's picture

Banger!

Guest
Guest's picture

When you're laughing at others, you're alo been laughed. Just think about this.

Guest
A.S.'s picture

Very nice! Pretty clear.

A.S.
Activity Score 78
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