A third of the world population lives in states in which the death penalty is still in force. Today, executions are as real and present as they were 2000 years ago. The only thing that has changed are the methods. Now, things like lethal injections are most common.
But when you look at the cots the prisoners are strapped on, they bear an uncanny resemblance to a very popular ancient Roman execution device:
The cross. A resemblance that conveys a powerful message:
Even two millennials later, nothing has changed.
Now it’s finally time to end the era of the death penalty.
Print advertisement created by Ogilvy, Germany for International Society for Human Rights, within the category: Public Interest, NGO.
Chief Creative Officer EMEA: Stephan Vogel
Managing Creative Director: Lukasz Brzozowski
Creative Director: Christopher Nothegger
Art Director: Moritz Ebeling
Copywriters: Lars-Erik Schütz, Philipp Ries
Account Managers: Katharina Schramm, Kristiana Kabashi
Photographer: Robert Eikelpoth
Retoucher:Tom Stein / ZERONE Personal
Post Production: Radovan Valjak, Peter Woischny, Simone Brandenbusch