According to the UN for Education, bullying affects approximately 32% of the world's students. Victims tend to live an unhappy life, living with fear and mistrust, having difficulties in their teenage years or adult life. In very extreme cases, they can end in “Bullycide” (suicide due to bullying).
The INTERNATIONAL ESPERANZA PROJECT organization's mission is to inspire hope in people through education with a program to stop bullying and ensure that every student has the right to “Be Safe”.
This campaign aims to show that there is no fun in bullying, only fear. To raise people's awareness, it aims to put the audience in the shoes of children who every day are victimized at school, in the streets, in their neighborhoods, and at home. All this with a clear call to raise awareness and be part of the movement.
Print advertisement created by DDB, Guatemala for International Esperanza Project, within the category: Public Interest, NGO.
VP Creative: Victor Pardo
Executive Creative Director: Julián Nuñez
Creative Directors: Fernando Reiter, James Pérez, Giuss Valle
Art Director: Giuss Valle
Photography: La Salvación Studio
Post Production: La Salvación Studio
Finalist Art: Jonathan Chafloque