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Daily Chores, Vacuum Cleaner

Campaign
Agency Network: 
Published/Aired: 
May 2011
International Campaign to Ban Landmines:  Daily Chores, Vacuum Cleaner

Description

26000 innocent people fall victim to landmines each year, while going about their everyday lives. That means 71 people die each day doing things as ordinary as mowing the lawn or shopping for groceries. Our campaign highlights the dangers landmines pose to everyday life and drives people to a site dedicated to helping those already affected.

Print advertisement created by Saatchi & Saatchi, South Africa for International Campaign to Ban Landmines, within the category: Public Interest, NGO.

Caption

In 66 countries landmines are a part of everyday life. To find out how you can help us reduce civilian casualties visit www.icbl.org.

Advertising Agency: Saatchi & Saatchi, Cape Town, South Africa
Creative Directors: Gavin Whitfield, Sammy-Jane Thom
Art Director: Gareth Cohen
Copywriter: Alex Goldberg
Photographer: David Prior
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Highest Rated

rakhal's picture

love it

rakhal
Activity Score 141
Creative Director at Working at Core One Communications as head of creative
ace85le's picture

Simply win. Without a doubt. Bravo!!!!

ace85le
Activity Score 3935
Marketing Manager |

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www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

ryantammkt's picture

simply the best!

ryantammkt
Activity Score 210
rakhal's picture

love it

rakhal
Activity Score 141
Creative Director at Working at Core One Communications as head of creative
Winter's picture

great!

Winter
Activity Score 77
Ngee Ann Polytechnic, School of Film & Media Studies, Diploma in Advertising & Public Relations, Currently having an internship in Ogilvy & Mather Singapore, Redworks Interactive
Slashweasel's picture

WATCH OUT HONEY THERE'S A
WHAT?
THERE'S A MINE UNDER THE RUG
WHAT? I CAN'T HEAR YOU I'M VACUUMING IN A BOMB-PROOF SUIT
KA-BOOOOOOM

Slashweasel
Activity Score 104
Copywriter
CuriousPencil's picture

Yep. Nice straightforward context-shifting FTW.

CuriousPencil
Activity Score 4225
Copywriter
The JACK's picture

Saatchi & Saatchi, name is enough...

The JACK
Activity Score 438
Marketing Manager
_tj_'s picture

Great concept. Endless execution possibilities.

_tj_
Activity Score 133
Copywriter at tamm + kit |

tjarch.ca | good copy/bad copy

Glut's picture

clear, simple!

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
thedesignaddict's picture

Very nice.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Bob.C's picture

Sometimes the simplest are the best, there is a lot of potential for ongoing projects

Bob.C
Activity Score 1155
Copywriter at Convince Ltd |

= http://we-convince.com/ =

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