Daily Chores, Lawnmower

Agency Network: 
May 2011
International Campaign to Ban Landmines:  Daily Chores, Lawnmower


26000 innocent people fall victim to landmines each year, while going about their everyday lives. That means 71 people die each day doing things as ordinary as mowing the lawn or shopping for groceries. Our campaign highlights the dangers landmines pose to everyday life and drives people to a site dedicated to helping those already affected.

Print advertisement created by Saatchi & Saatchi, South Africa for International Campaign to Ban Landmines, within the category: Public Interest, NGO.


In 66 countries landmines are a part of everyday life. To find out how you can help us reduce civilian casualties visit www.icbl.org.

Advertising Agency: Saatchi & Saatchi, Cape Town, South Africa
Creative Directors: Gavin Whitfield, Sammy-Jane Thom
Art Director: Gareth Cohen
Copywriter: Alex Goldberg
Photographer: David Prior
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Boxey's picture

These are okay. No wow factor, though.

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