Agency Network: 
Published/Aired: 
December 2010
International Anti-Fur Coalition:  Tracey

Description

Print advertisement created by FCB, Israel for International Anti-Fur Coalition, within the category: Public Interest, NGO.

Caption

There is no beauty in cruelty

Advertising Agency: Draftfcb+ Shimoni Finkelstein Barki, Israel
Executive Creative Director: Kobi Barki
Art Director: Yael Peleg
Associate Creative Director: Liat Tsur
Photography: Israel Cohen
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Highest Rated

Inspiration's picture

same execution just using dolls?

Inspiration
Activity Score 26
JustinCarrasquillo's picture

For some reason I think this series is kind of funny. Hope that's the point?

JustinCarrasquillo
Activity Score 553
Photographer at Los Angeles, CA |

http://www.justincarrasquillo.com

Gualcor's picture

it is funny indeed, but crude though.

Gualcor
Activity Score 964

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

Ron Burgundy's picture

Cute, but I leave with a "haha"...not an afterthought about why fur is bad...different execution using the stuffed animals...never seen that for this message...very cool

Ron Burgundy
Activity Score 1616
Art Director at Southern California
RG's picture

Nice insight. Not sure of the tagline however...

RG
Activity Score 184
Copywriter |

RG

Boxey's picture

Agreed. Especially since the cruelty here does result in beauty.

Boxey
Activity Score 8847
Melaleuca In-House
sush's picture

hmm i feel its too nice! but i get the central idea. copy cud be better

sush
Activity Score 562
creative writer and organizer |

sue

maximvg's picture

This idea too hard

maximvg
Activity Score 156
Art Director
Migzter13's picture

Is that a lion?!? DIe Bitch!!!
Great concept:D

Migzter13
Activity Score 973
Graphic Designer at De La Salle University, Manila |

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

jackblack's picture

There's also no beauty in the photography. Sorry it's shite.

jackblack
Activity Score 2346
Art Director
desailly's picture

Well, if the end result actually was beautiful, that would be a little at odds with the messaging, now wouldn't it?

Still, kudos for those who think this should be pretty. You've not missed the point at all.

desailly
Activity Score 466
Copywriter
NataliaLima's picture

This doll makes the pic look less fashion and more child play. Other dolls actually look like models.

NataliaLima
Activity Score 1376
Inspiration's picture

same execution just using dolls?

Inspiration
Activity Score 26
atb2005's picture
atb2005
Activity Score 13489
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