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Disfigured eggplant

Campaign
Agency Network: 
Published/Aired: 
June 2014
Intermarche:  Disfigured eggplant

Description

Print advertisement created by Marcel, France for Intermarche, within the category: Retail Services.

Caption

Intermarche's inglorious fruits and vegetables: a glorious fight against food waste.

Advertising Agency: Marcel, Paris, France
Chief Creative Officers: Erik Vervroegen, Anne de Maupeou
Executive Creative Director: Dimitri Guerassimov
Creative Director: Julien Benmoussa
Copywriters: Julien Benmoussa, Gaëtan Du Peloux, Youri Guerassimov
Art Directors: Youri Guerassimov, Gaëtan Du Peloux, Anais Boileau
Account Supervisor: Blandine Mercier
Account Manager: Lou de Keyzer
Project Manager: Noëlla Neffati
Strategic Planning: Guillaume Le Gorrec, Leoda Esteve
Global Print Manager: Jean Luc Chirio
Art Buyer: Soone Riboud
Producer: Justine Beaussart
Photographer: Patrice de Villiers
Retouching: L’asile Paris
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Highest Rated

jayn Hobba's picture

That's funny. When I was sending produce to the organic markets in Brisbane, people wanted the weird shaped potatoes, woogly cucumbers and forked carrots. They loved them. You could see them going through the boxes looking for all the weird ones, so we the organic farmers of Stanthorpe, put them in the boxes and sold them rather than keeping them for ourselves.

jayn Hobba
cvchitale's picture

this looks like an indian god! i hope it is not deliberate

cvchitale
Activity Score 1418
Copywriter
Coldcoke's picture

I think this looks like a skinned headless chicken.

Coldcoke
jayn Hobba's picture

That's funny. When I was sending produce to the organic markets in Brisbane, people wanted the weird shaped potatoes, woogly cucumbers and forked carrots. They loved them. You could see them going through the boxes looking for all the weird ones, so we the organic farmers of Stanthorpe, put them in the boxes and sold them rather than keeping them for ourselves.

jayn Hobba
King Arthur's picture

This works

King Arthur
Activity Score 68
Art Director
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