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Campaign
Agency Network: 
Published/Aired: 
November 2009
Like
19
Views
15760
Insurance ETB:  Matches

Description

Print advertisement created by McCann, Colombia for Insurance ETB, within the category: Finance.

Caption

Stop seeing everything as a risk. Insurance ETB

Advertising Agency: McCann Erickson, Bogota, Colombia
Creative Directors: Samuel Estrada, Daniel Andrés González
Art Directors: Daniel Forero, Alex Argüello
Copywriter: Andrés Celis
Illustrator: Mor-8
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Highest Rated

Adaddicted's picture

good one too!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

shahidali's picture

the copy is nice. like it. and love the idea. good one. a bit subtle though.

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

ek kanya's picture

hmmm. if there is no risk, why should I get insurance? itsnt insurance a hedge against risk?

ek kanya
Activity Score 814

am an advertising junkie | read my flog at http://www.desicreative.com/forum

AssassinX's picture

A different angle.
Nice house model.
Well I quite like the idea.

AssassinX
Activity Score 1329
J Designer's picture

I love this one!
The needle and balloon idea was a little cliché, but with this one you have taken it to a whole new level.
I love the look of the house, and the candle trees are brilliant. The sky is also a very nice touch.
Well done.

J Designer
Activity Score 2420
Graphic Designer at Click Clack
Adaddicted's picture

good one too!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

alexander_bickov's picture

Good idea

alexander_bickov
Activity Score 3281
sintra's picture

I find it a bit negative

sintra
Activity Score 699
Administrative
jessehow's picture

the idea is ok. but the art direction makes up for it. nice. :)

but it'll be better if there's something to ease off a bit of the negativity.

jessehow
Activity Score 37
Ahmed Bahaa's picture

nice campaign

Ahmed Bahaa
Activity Score 408
Art Director at Saatchi & Saatchi |

Ahmed Bahaa
http://behance.net/bahaa

IRONWORKS's picture

Nice execution.

IRONWORKS
Activity Score 222
Graphic Designer at NagaDDB, Malaysia.
Guest's picture

This house burns very soon!! the candle are going to do it :)

Guest
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