Insult here

December 2007
 Insult here
 Insult here


ANJ's Newspaper in Education Program takes the news into the classrooms with the support of 60 newspapers from all around Brazil.


If we don't educate, someone educates.

Advertising Agency: F/Nazca S&S, Sao Paulo, Brazil
Creative Directors: Eduardo Lima
Art Director: Joao Linneu
Copywriters: Eduardo Lima, Andre Kassu
Illustrator: Joao Linneu
Photographer: Archive
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Kateter's picture

nice from a newspaper to give instructions on bad things to young students. if they didn't know how to make a hash-pipe, they can certailny learn it from this campaign.

concept is good, but to me execution is very doubtful: headline is bad (bad translation?), the position of a headline is so wrong that it really makes it hard to resolve the apparently shocking image, there is a 'twist' but too hidden.

Activity Score 2029
daniel ieraci's picture

I'm sure I'd like the concept if that tagline actually made sense.

daniel ieraci
Activity Score 333
Art Director
Rog's picture

What he said.

Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

Righteousone's picture

"If we don't educate kids, someone else will."

like... duuuhhh

Activity Score 779
Copywriter at freelance for different agencies
miko1aj's picture

excellent layout. Amazing.

Activity Score 3082
thirty6chambers's picture

this definately should have been art directed to look like a standard science text book illustration. It seems like the art director/graphic designer just wanted to show off their "edgy" style or something.

Activity Score 1464
Art Director
arstewar's picture

so pretty
i wish i better understood these
but they look cool and make me want to understand i suppose

Activity Score 232
Art Director
absoluties's picture

Beautiful layout!
Great idea!

Activity Score 504
Art Director
primo_susto's picture

love the design... very nice visual... i think the head line works too whit the visual :)

Activity Score 440
Graphic Designer
elmikel's picture

too subtle and clever art direction for such a product. I like it though...

Activity Score 1147
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