Picasso

Campaign
Agency Network: 
Published/Aired: 
August 2009
Instru Optiikka:  Picasso

Description

Print advertisement created by TBWA, Finland for Instru Optiikka, within the category: Professional Services.

Caption

Buy eye-glasses before it's too late.

Advertising Agency: TBWA\PHS Helsinki Oy, Finland
Creative Director: Mikko Torvinen
Art Directors: Mikko Torvinen, Ossi Honkanen
Illustrator: Tommi Vallisto
Copywriters: Erkko Mannila, Tommy Mäkinen, Antti Toivonen
Account Supervisors: Kirsi Pärni, Art Buyer, Eija Anteroinen
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pink's picture

Funny!

pink
Activity Score 21
dentsu.vn
pentchill's picture

Nice execution!!! Very funny and sends a message.

pentchill
Activity Score 10
Guest's picture

Very Very Very bad in taste. Picasso did'nt got slowly into cubisim because he had a bad eyesight but doing lot of work gave him intutition to see things the way you had shown in this pieace of communication.

And one the, stop this mental mastubation in the name of creativity. Shame on you ._ Atul

Guest
Guest's picture

Why so serious!! This is a tongue-in-cheek gag. It's sarcastic not a comment on reality.

Funny and smart!!
9.875 out of 10

Guest
dave.swanson's picture

clever. very clever.

dave.swanson
Activity Score 127
Ringling College of Art and Design
SoCH_TO's picture

long thought !!!

SoCH_TO
Activity Score 970
Art Director |

Live with Passion

Arkadiusz's picture

product shown in interesting way

Arkadiusz
Activity Score 1275
Other at Agencja Reklamowa Anny Turkiewicz / Anna Turkiewicz Advertising Agency |

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

Guest's picture

very bad

Guest
Guest's picture

very bad

Guest
Guest's picture

do the better

Guest
alexander_bickov's picture

Very nice!

alexander_bickov
Activity Score 3281
Blashyrkh's picture

Heh. Funny and simple.

Blashyrkh
Activity Score 32890
Art Director
Guest's picture

awful

Guest
Guest's picture

Pirate of the Caribbean says:

Excellent! Very clever. Good research work.
Nice execution. Very good guys.

Guest
Copypaste's picture

Yeah, buy your glasses before you become one of the greatest artists of the world.

Copypaste
Activity Score 118
Copywriter |

keep it different

bubblestheclownfish's picture

Exactly my thought CP! Any one of those paintings is great. How did eyesight going bad make them any worse? Deaf, Beethoven wrote incredible symphonies. So what if someone with poor eyesight did these? Still good stuff (the paintings, not the ad). This is just bad. Doesn't work as a nice painting left good, bad painting right bad - and definitely doesn't work as a progressional.

bubblestheclownfish
Activity Score 614
Creative Director
Neatonido's picture

Clever!

Neatonido
Activity Score 78
Copywriter at Launch Agency
Guest's picture

Funny, but you don't need the first three paintings.

Guest
tanvir hassan raju's picture

Great, very creative.....love this, again great execution....

tanvir hassan raju
Activity Score 417
Animation Director, Nayantara Communication, Asiatic MCL, a co-producer of sesame street NY, Bangladesh |

tanvir

Guest's picture

I like it - its a funny add.

Guest
Guest's picture

I do like this

Guest
Chopper's picture

By an adv manual before its to late.
No vote.

Chopper
Activity Score 1015
Guest's picture

LOVE THESE! I think many people would say the early work
was done with a better "artistic eye".

Guest
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