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Published/Aired: 
November 2014
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Instituto Maria da Penha:  Excuses
Instituto Maria da Penha Print Ad -  Excuses

Description

Print advertisement created by Africa, Brazil for Instituto Maria da Penha, within the category: Public Interest, NGO.

Caption

The violence against women cannot afford excuses.
Report the real aggressor. Call 180.

Advertising Agency: Africa, São Paulo, Brazil
Creative Directors: Andrea Siqueira, Jeferson Rocha
Chief Creative Officer: Sergio Gordilho
Art Director: Fábio Has
Copywriters: Cadu Mendes, Rodrigo Coletto
Photographers: Rodrigo Pirim, Felipe Chaves
Institutional Director: Rosi Ferreira
Account Executives: Cláudio Kalim, Luciana Linhares, Nathalia Zanelato
Planning: Cintia Cavalli
Media: Eduardo Ferreira, Carlos Guerra, Natassia Grieco
Graphic Production: Carla Lustosa, Edson Harada
Art Buyers: Carmen Castillo, Adriana Saranga
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Highest Rated

@minas_mars's picture

Ladder?

@minas_mars
Activity Score 1790
Art Director at TBWA |

I'm gonna try say something positive

loopingtheworld's picture

Fresh! Oh wait: http://cip.ig.com.br/?s=alerj+escada
#Donebefore.

loopingtheworld
Activity Score 116
General Manager
@minas_mars's picture

Ladder?

@minas_mars
Activity Score 1790
Art Director at TBWA |

I'm gonna try say something positive

kleenex's picture

I agree.. This is a just a waste.

kleenex
Activity Score 58645
Web Designer/Developer
elmarianchi's picture

i think the ladder got lost in translation...

elmarianchi
Activity Score 1253
Copywriter |

it's OK to have an opinion

damnson's picture

What???

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

Dzsoi's picture

http://media-cache-ak0.pinimg.com/736x/85/2f/69/852f6976a22bdf35ab8665...

They tried to copy this idea. Headline is totally wrong, it doesn't explains the photo at all.

Dzsoi
Activity Score 8609
Copywriter
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