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There Are Several Lives Within You

Agency Network: 
Published/Aired: 
September 2019
Instituto do Bem: There Are Several Lives Within You
Instituto do Bem: There Are Several Lives Within You
Instituto do Bem: There Are Several Lives Within You
Instituto do Bem Print Ad - There Are Several Lives Within You
Instituto do Bem Print Ad - There Are Several Lives Within You
Instituto do Bem Print Ad - There Are Several Lives Within You

Description

The "Instituto do Bem" (Institute of The Good) is a idea born of a group of friends to change reality and improve the results of organ transplants.

Founded in September 2011, the institute works throughout the transplant process, raising awareness for the population to increase the number of organ transplants, offering assistance from physiotherapists, dentists, social workers and more to patients who need to stay on the waiting list for the transplant, and also taking care of those who have already been able to carry out a surgery.

The campaign works with the idea of completeness because it asks the reader to complete the message, associating this action with people's participation in completing other lives when organ is donated.

Print advertisement created by Executiva Propaganda, Brazil for Instituto do Bem, within the category: Public Interest, NGO.

Caption

There are several lives within you
Patience isn't always a choice
Be part of a new beginning

Advertising Agency: Executiva, Natal, Brazil
Art Director: Rhalybe Aizann
Copywriter: Olavo Ataíde
Additional Credits: Daniel Sousa
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Maly Kant's picture

Very nice idea and clear structure. Adorable!

Maly Kant
Activity Score 2
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