Cocktail, 3

Campaign
Agency Network: 
Published/Aired: 
June 2008
INPES:  Cocktail, 3

Description

Print advertisement created by Euro RSCG, France for INPES, within the category: Public Interest, NGO.

Advertising Agency: euro rscg c&o Paris, France
Creative Director: Samuel Kadz
Art Director: Gilles Fanuchi
Copywriters: Pascal Charvet, Camille Najem
Photographer: Jerome Bryon
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snolet's picture

Le "s" utilisé à la fin du mot "dose" est placé de manière aléatoire?

Pour le reste, c'est vraiment très bien.

snolet
Activity Score 102
Art Director at Propage
john ler's picture

Probablement le rédac n'avait-il pas eu la sienne...

john ler
Activity Score 665
Creative Director at Euro RSCG Casablanca, Morocco
OMaxweller's picture

Sorry to be the barer of bad news but recipes have been done to death. However, I like the execution of the drinks themselves

OMaxweller
Activity Score 79
Copywriter
teenquey's picture

I like the shot glass execution

teenquey
Activity Score 290
JWT
Whip's picture

Execute them so the glass is the hero. These would be stronger if the copy and hero were living together instead of apart. They really need to be art directed out.

Whip
Activity Score 80
virtualplaydoh's picture

I like these simple and clean. Yes recipes have been done, but this is still an interesting take.

virtualplaydoh
Activity Score 252
G.J.'s picture

If the single minded message is don't drink too much, then the visual ain't saying that, neither is the headline/bodycopy. the top part of the ad simply says one fucking 'weird' name drink could fuck u up. but the sign off, tells u: too much drink can be harmful. what's goin on man?

No matter wat u do,
33% of the people will love it,
33% of the people will hate it,
And the rest won't give a #@%#.

G.J.
Activity Score 149
Copywriter |

No matter wat you do,
33% of the people will love it,
33% of the people will hate it,
And the rest won't give a fcuk.

cocochiller's picture

yep, you have a typo.

cocochiller
Activity Score 146
Art Director at Atlanta, GA |

hillaryfisher.info

Copy_ranter's picture

The elongation of response time??? How talks like that? Horrible copy. Amazing art direction.

Copy_ranter
Activity Score 194
Creative Director at FP7/DXB
dthlb72's picture

nice execution

dthlb72
Activity Score 545
Art Director, ADK Malaysia
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