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Scuba

Campaign
Agency Network: 
Published/Aired: 
March 2009
Innoxa:  Scuba
Innoxa Print Ad -  Scuba

Also From This Campaign 2

Description

Print advertisement created by Morrisjones&co, South Africa for Innoxa, within the category: Health.

Caption

You'll want to show it off.

Advertising Agency: Morrisjones&co, Johannesburg, South Africa
Creative Director: Angel Jones
Art Director: Bernie da Silva
Copywriter: Michelle Kreuiter
Photographer: David Prior
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Highest Rated

Davosk's picture

I would have expected this from Italy.

Davosk
Activity Score 4811
Art Director
goci134's picture

no way...

goci134
Activity Score 243
Copywriter
ORISHAS76's picture

malisimo!!!!!

ORISHAS76
Activity Score 344
copylad's picture

Sick

copylad
Activity Score 121
Copywriter
Guest's picture

gay?

Guest
Guest's picture

not showing

Guest
SellerG's picture

Love this AWESOME......

SellerG
Activity Score 14
Young & Rubicam |

I love ink

Guest's picture

me too
i love it

Guest
Davosk's picture

I would have expected this from Italy.

Davosk
Activity Score 4811
Art Director
Jon-Paul Mountford's picture

As I lack the appriate bit's the Add is aimed at, I can only view it voyeristicly. It did make me giggle a little, they are beutifully simple, I cannot fault the exection of the final artwork.

I'm sure there must be some lest blantant way to demonstrate the product. It will get men talking about it, but again not the target market.

www.jpmountford.com

Jon-Paul Mountford
Activity Score 890
Photographer |

www.jpmountford.com

teemitro's picture

ok. it's an "A for Apple" after a long time.

teemitro
Activity Score 70
Grey Global, Kolkata, India |

creative. shmeative.

Blair Semenoff's picture

WOW look at those floatation devices, is this an ad for life preservers??lol

Blair Semenoff
Activity Score 651
TruAction Flix provides companies with a new promotional product aimed toward the youth market. This simple yet highly effective marketing tool touches on the 3 main dynamics of neuromarketing; attention, emotional engagement and memory attention
misskiss's picture

Wow.. they must have sat up all night working on that one.

misskiss
Activity Score 2
Creative Director
Wordnerd's picture

yeah, sissors still in the hand. this is real life! but nice boobs

Wordnerd
Activity Score 6692
Copywriter
CR_AD's picture
CR_AD
Activity Score 413
Other
Guest's picture

You'll want to show it off. Not many people to show it to under water.

Guest
Guest's picture

wait till she comes out the water

Guest
SandMan69's picture

The shot looks like the boobs have been photoshopped. Which is weird because they're trying to sell their product on the basis that it makes your neck and boobs look great.

"Être un invité, doit être un imbécile"

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

Guest's picture

Boy I'm glad that's not my ad. It's such a pity that these came out like this. You could do so much with that product!

Guest
Guest's picture

hardly been retouched

Guest
Guest's picture

I hope that Innoxa knows more about what to put in a product than it knows about how to reach a target market. These ads have made me think twice about continuing to buy the product which I have enjoyed using for some time already.

Both ads succeed in being ludicrous, but fail to amuse. Onions all round, if you will excuse the potential pun!

Guest
Guest's picture

not a fresh idea!

Guest
Amit's picture

Sure, why not? That's what woman would great bust lines do...flaunt it around in public.
I'm sure the client bought it!!

Amit
Activity Score 40
Copywriter
Guest's picture

eewwwwww !

Guest
Guest's picture

My group and I find this highly offensive

Guest
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