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Bride

Campaign
Agency Network: 
Published/Aired: 
March 2009
Innoxa:  Bride
Innoxa Print Ad -  Bride

Also From This Campaign 2

Description

Print advertisement created by Morrisjones&co, South Africa for Innoxa, within the category: Health.

Caption

You'll want to show it off.

Advertising Agency: Morrisjones&co, Johannesburg, South Africa
Creative Director: Angel Jones
Art Director: Bernie da Silva
Copywriter: Michelle Kreuiter
Photographer: David Prior
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Highest Rated

Guest's picture

a 8 years old could come up with something like that.

Guest
Guest's picture

Jeeeeeeeeeshlike! I'm betting client really bought that.

Guest
Guest's picture

I like these. And I like the campaign.

Guest
Guest's picture

No effing way! They can get away with this in South Africa? I'm moving officially.

Guest
Guest's picture

it's running in 5 magazine publications now

Guest
Guest's picture

Good to see breasts back in Ads.

Guest
lchiesi's picture

Nice excuse to show off tits.

lchiesi
Activity Score 128
Copywriter
copylad's picture

no no no

copylad
Activity Score 121
Copywriter
Guest's picture

Casting would've been fun. For that alone, great ad.

Guest
Guest's picture

too blatant is not creative; lack of ideas http://InspirationalCopy.blogspot.com

Guest
SellerG's picture

You lack ideas chop, this rocks!!!!!!

SellerG
Activity Score 14
Young & Rubicam |

I love ink

Guest's picture

Viva SA, Viva!!

Guest
more onion's picture

How stupid can an ad be really?

No idea but still enforcing sexism...

more onion
Activity Score 22
Vienna
faysal121's picture

which magazine or news paper will you chose to print this, we should careful about under age…

faysal121
Activity Score 37
Creative Director at Advertising
Guest's picture

Why should you be careful of underage. Are you retarded?

Guest
Guest's picture

more onion's breath stinks, unlike the ad. pse note, ms. onion that the writer on this is a woman!! so there goes the whole sexism schpiel. plus, if you've got it, show it! well done angel, from one of your rivals

Guest
Guest's picture

Agree here. The entire creative team on this was female. The ads display a powerful message of how proud a woman will be to show off her assets. I believe it to be a message displaying confidence and liberation.

Guest
more onion's picture

To the other guest:

If you think a little deeper than that you'll find that women in society are reduced to their passive sexual behaviour. Liberation does not mean:
to be reduced to your body,
to be raped in the streets,
to be annoyed by random guys,
to shave your legs or otherwise be insulted,
to have to argue on websites with radom idiots who are not even willing to show their identity.

more onion
Activity Score 22
Vienna
more onion's picture

Sorry for all the others who have to read this - it's just another "guest"

@guest
I'm really glad that you're one of the advertisers who seem to be totally unable to communicate in a decent way. If it makes you feel even greater, I can pretend to be offended.

Just to get this right - sexism can also come from a woman because there are also women who are not conscious and aware of stereotypes and their consequences. I don't quite know the word "schpiel" though (if you're trying to speak german, it's spelled "spiel" and it means "game", which I wouldn't understand in this context).

Thank you for the inspiration - by the way - it's totally worth a blog entry about the role of advertisement in society...

more onion
Activity Score 22
Vienna
teemitro's picture

tits are really cool. but that's the only cool stuff here. the ad sucks.

teemitro
Activity Score 70
Grey Global, Kolkata, India |

creative. shmeative.

Blair Semenoff's picture

Got my attention, wonder if you can use this instead of Viagra??

Blair Semenoff
Activity Score 651
TruAction Flix provides companies with a new promotional product aimed toward the youth market. This simple yet highly effective marketing tool touches on the 3 main dynamics of neuromarketing; attention, emotional engagement and memory attention
Guest's picture

scratching the bottom of the scam barrel

Guest
Guest's picture

I just saw this ad in the Fair Lady and in the Cosmo... not scam then me thinks.

Guest
Guest's picture

I just saw this in the Cosmo and Fair Lady - not scam then me thinks!

Guest
Guest's picture

I really, really don't want to peel away at anymore of "more onion's," multiple layers. How the F*&% did rape, shaving of legs and being annoyed by men creep into commentary regarding an ad that shows a product CALLED "FIRMING NECK & BUST?!?" Surely the target market is WOMEN and the ad was done for these WOMEN who ACTUALLY DO SHAVE THEIR LEGS & CARE ABOUT THEIR APPEARANCE(!!!), by WOMEN WHO ACTUALLY DO CARE ABOUT & MAKE GREAT ADS! And, I'm afraid people like me will have to remain anonymous guests while gung-ho, hairy and probably butt-heinous slags like more onion roam this earth, dragging their ad crushing clubs behind them. The ad, by the way, gets a 9 from me.

Guest
Guest's picture

methinks, more onion works on thrush ointments or other "more important" female creams and products? that or a petroleum account, like diesel?

Guest
Guest's picture

Love Blair Semenoff's comment! You Chauvinistic pig you, always just thinking about yourself! Ha-ha.

Guest
Guest's picture

no, i wasn't trying to speak german, more onion but i think you got my message in whichever language your self righteous litle mind works. from original guest

Guest
Guest's picture

i thinks its bloody amazing :)

Guest
CR_AD's picture
CR_AD
Activity Score 413
Other
Guest's picture

It's the photographer who gets all the credit, you fool, not the women team who worked on this campaign. Love this work. More boobs, busts and bums please. Advertising gotta be appealing. Ha.

Guest
Guest's picture

a 8 years old could come up with something like that.

Guest
Guest's picture

this ad sucks

Guest
Guest's picture

Like it, creative and done beautifully.

Guest
Guest's picture

BRILLIANT AD :) definately not a scam! Executed brilliantly... talented ladies!!
Well done... from your Greek!

Guest
Guest's picture

done b4. olay? me thinks. lady lying on sofa cuts off pant leg to feel smooth sexy leg skin.

Guest
Guest's picture

This ads are so wrong that Im not even going to write.

Guest
Guest's picture

you already wrote, by the way.

Guest
SandMan69's picture

Great tits. Not so great ad.

"Être un invité, doit être un imbécile"

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

hmmmm's picture

i love them!

hmmmm
Activity Score 5
MJ
Guest's picture

very sad that women still are displayed as sexobjects
"yeah show your breats to others, be proud of your body" stupid, no dignity ,no value and absolutely no beauty

Guest
Guest's picture

Aside from all other things that one might get out of this. It IS and ad for "Breast and Neck treatment". Thus, Breasts and necks might just be seen as pertinent elements in the composition.

Or did most of the people here miss that.

Do I think it could have been executed more elegantly and poignantly. Oh yes, very much.

. . .

As to whether or not this enforces sexism. The bridal dress does that far more than the display of nude flesh.
Nudity ≠ "sex object".

. . .

I say fair effort. But definitely needs to be rethought and re-designed.

Guest
Guest's picture

I think your ad is in very bad taste

Guest
Guest's picture

not a fresh idea!

Guest
Guest's picture

MAY NOT BE A FRESH IDEA BUT VVVVA VA VOOM

sex sometimes sells

Guest
Guest's picture

I personally think sex was't the idea of this ad at all!!!!

It is not icky or makes me as a woman uncomfortable.

It is simply not portraid in such a way.

It is a very good, striking ad.

They knew while publishing this that they would get negative feedback, but that only makes the product more popular so.....well done!

CS

Guest
kaviar's picture

where is the ads published?

kaviar
Activity Score 8
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